April 12 - Anheuser-Busch, NFL, MLB form recycling league | US digital ad revenue soared 35% in 2021

IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges; Omnicom integrates LG's CTV inventory into Omni ecosystem; Blue Apron highlights personalization in fresh marketing campaign; Absolut bolsters Coachella sponsorship with metaverse pop-up View online | Signup | Forward

Daily Dive April​ 12,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Webflow Meet the modern WordPress alternative Learn how Rakuten SL saved time, money and security headaches by redesigning their website with a visual development platform. Watch webinar now.   Anheuser-Busch loops in MLB, NFL for in-stadium recycling push The multi-league coalition will see some teams deploy "recycling hawkers" at games to collect bottles and cans from fans in the stands. IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted. Omnicom integrates LG's CTV inventory into Omni ecosystem A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households. Sponsored Content by Acxiom New global research: People are increasingly comfortable sharing their data Despite cultural and economic differences, people increasingly see value in sharing their data – according to new research. Blue Apron highlights personalization in fresh marketing campaign The meal kit maker plans to change its sign-up experience, offer a "tailored menu option and preference selection" and roll out more creative assets. Absolut bolsters Coachella sponsorship with metaverse pop-up An array of activities across three floors of Absolut.Land are designed to reflect the brand's history while driving hype in the real world and the metaverse. Walmart preps mealtime inspiration with shoppable Snapchat lens The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart. Read more news Featured Resources Sponsored Content by InfoSum Maximize the performance of all marketing strategies [Guide] The ultimate guide to Data Clean Rooms [Infographic] 10 questions to ask your Data Clean Room solution [Guide] Powering the next-generation retail media ecosystem From Our Library Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Webinar - on demand The Future of Direct-To-Customer Retail: Expert Predictions Scalefast Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx View all resources What We're Reading Digiday Myth buster: Connected TV advertising's major misperceptions Adweek Warner Bros. Discovery Sets Combined Upfront Event for May 18 The Drum Industry weighs in on Ogilvy's influencer editing policy Suggest a story we should read Upcoming Events Using Customer Data to Optimize the Omnichannel Experience April 12, 2022 - April 12, 2022 | Webinar 2pm ET Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint April 18, 2022 - April 18, 2022 | Webinar 3pm ET Retail in 2022: How to Integrate Retail Locations and eCommerce April 19, 2022 - April 19, 2022 | Webinar 2pm ET When Marketing Your Restaurant, This Tactic is Up to Four Times More Effective April 26, 2022 - April 26, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. RollWorks Surpasses 500 HubSpot Integration Installs Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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