April 19 - What Gen Z wants from the metaverse | Jameson takes over 'orange' on Pinterest

Jameson takes over 'orange' on Pinterest to introduce new whiskey; Why McDonald's leveraged buzzy Szechuan sauce to boost its app; Publicis reports strong Q1 on heels of major account wins; Horizon Media, Nielsen eye multicultural consumers with new planning platform View online | Signup | Forward

Daily Dive April​ 19,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Sitecore Explore the customer data marketplace Learn about the top customer data technology from IDC Marketscape Worldwide Vendor Assessment and see why Sitecore was named a leader. Action your data.   What Gen Z wants to see from brands as metaverse attachments grow A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low. Jameson takes over 'orange' on Pinterest to introduce new whiskey As part of its collaboration, Jameson Orange content will appear when users search for "orange aesthetic" and "orange chicken," among other topics. Why McDonald's leveraged buzzy Szechuan sauce to boost its app Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits. Sponsored Content by InfoSum Data Clean Rooms: Everything you need to know Maximize the performance of all marketing strategies with a Data Clean Room. Download your guide Publicis reports strong Q1 on heels of major account wins Noting rising client demand for first-party data, digital media and commerce, the company says it can meet objectives despite uncertainty caused by the pandemic, inflation and the war in Ukraine. Horizon Media, Nielsen eye multicultural consumers with new planning platform Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis. Read more news How to Drive Brand Excellence at Scale Brands today are competing both against one another and the entire internet to capture consumer interest, and every touchpoint is an opportunity to build brand equity. Learn More From Our Library Trendline Inside the growing world of marketing agencies Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline The latest CPG initiatives for sustainable packaging Playbook Discover 6 Ways to Improve Brand Consistency Today Canto Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra View all resources What We're Reading Ad Age Ahead of Cannes, CMOs rethink travel for a post-COVID world Digiday 'Opportunity to build a lasting company': As ad tech IPOs slow, M&A deals continue to chug along The Drum HP media leader on how first-party data is overhyped and why he's holding out on the metaverse Suggest a story we should read Upcoming Events 19 APR Webinar Retail in 2022: How to Integrate Retail Locations and eCommerce Presented by FedEx 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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