April 18 - Burger King ponders paradoxes with plant-based push | Restaurants spark up 4/20 promos
Restaurants leverage delivery boom to reach 4/20 enthusiasts; Bud Light Next goes green for League of Legends championship; Meta leans into monetizing Horizon Worlds VR platform
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The social media giant will reportedly take a 47.5% cut of virtual assets sold by creators on Horizon Worlds, which is a bet on the potential of the metaverse.
Brands today are competing both against one another and the entire internet to capture consumer interest, and every touchpoint is an opportunity to build brand equity.
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