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How prepared is the ad industry for a cookieless future?; Malibu calls for eternal summer with new campaign; WPP's e-commerce service expands with supply chain and logistics; What marketers should consider when it comes metaverse brand safety View online | Signup | Forward

Daily Dive April​ 26,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Forrester Forrester B2B Buying Survey Results Get ahead of changing B2B buyer dynamics and discover the new role executives play in B2B purchases. View survey results.   What Elon Musk's Twitter takeover means for advertisers The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity. Deep Dive How prepared is the ad industry for a cookieless future? Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation. Malibu calls for eternal summer with new campaign The social-heavy push attempts to extend the drink's popularity beyond the summer months and build on recent growth. Sponsored Content by Cvent The new events era: mastering a complex new landscape In-person events are coming back, but don't just return to the status quo. New research shows how CMOs are planning for NextGen events. WPP's e-commerce service expands with supply chain and logistics WPP claims it is the only company in its sector that manages e-commerce from the first time a customer clicks on a website through ordering and delivery. Q&A What marketers should consider when it comes metaverse brand safety As the metaverse becomes a bigger part of strategy, marketers should be aware of the risks of emerging platforms, according to the Oasis Consortium's Tiffany Xingyu Wang. Read more news Featured Resources Sponsored Content by Emplifi Grab the mic — become a social media superstar! [Blog] How to grow your social media career (feat. social media expert Matt Navarra) [Report] 7 key consumer expectations impacting social media success today [Blog] The evolution of the social media manager role & outlook for 2022 From Our Library Webinar - on demand The Future of Direct-To-Customer Retail: Expert Predictions Scalefast Trendline Experiential retail in 2022 and beyond Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx Playbook How to Keep Customers Active During Periods of Uncertainty Vericast Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar View all resources What We're Reading CNBC PepsiCo raises revenue outlook as earnings beat estimates despite higher costs The Wall Street Journal Consumer Brands Push for Clean-Energy Tax Credits Digiday The Rundown: Apple’s ATT Privacy crackdown, a year on Suggest a story we should read Upcoming Events 26 APR Webinar When Marketing Your Restaurant, This Tactic is Up to Four Times More Effective Presented by FedEx 10 MAY Webinar Leveraging Customer Spending Data to Spot Revenue Opportunities Presented by Cardlytics Company Announcements Press releases from companies in your industry. Brent Adamson, World-Renowned Researcher and Co-author of The Challenger Sale, Joins Ecosystems Software Press release from Ecosystems Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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