April 21 - Unilever tightens policy on kids' food marketing | Mtn Dew goes to Hell for Flamin' Hot soda

Mtn Dew goes to Hell to promote Flamin' Hot flavor; Netflix is finally open to ads. What's next?; How narratives will help reshape modern brand marketing View online | Signup | Forward

Daily Dive April​ 21,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Sitecore Explore the customer data marketplace Learn about the top customer data technology from IDC Marketscape Worldwide Vendor Assessment and see why Sitecore was named a leader. Action your data.   Unilever tightens restrictions on food marketing targeted at kids A more stringent policy recognizes the power of social media and influencers, with the Ben & Jerry's marketer pledging it won't message to those under 16. Mtn Dew goes to Hell to promote Flamin' Hot flavor The PepsiCo marketer will celebrate the return of the spicy-sweet soda at a free event in Hell, Michigan, that features DJ Pauly D and Action Bronson. Netflix is finally open to ads. What's next? After losing subscribers for the first time in over a decade, the streamer's change of heart has ramifications for advertisers and the ad-tech industry. Sponsored Content by adjust Mobile app trends 2022: A global benchmark of app performance See top trends and benchmarks from the top 2,500 fintech, e-commerce and gaming apps. Opinion How narratives will help reshape modern brand marketing A narrative-driven brand positioning is one reason for Tesla's success and can be used by other marketers to better connect to a company's strategy, writes Boathouse's John Connors. Read more news How to Drive Brand Excellence at Scale Brands today are competing both against one another and the entire internet to capture consumer interest, and every touchpoint is an opportunity to build brand equity. Learn More From Our Library Trendline Inside the growing world of marketing agencies Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline The latest CPG initiatives for sustainable packaging Playbook Discover 6 Ways to Improve Brand Consistency Today Canto Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra View all resources What We're Reading The Wall Street Journal Procter & Gamble Posts Biggest Sales Gain in Decades—and a Word of Caution Adweek Xandr Enables Multiple Currencies for Linear Campaigns Ahead of Upfronts MediaPost Senate Urged To Question FTC Nominee About Behavioral Targeting Suggest a story we should read Upcoming Events 26 APR Webinar When Marketing Your Restaurant, This Tactic is Up to Four Times More Effective Presented by FedEx 05 MAY Webinar Avoid Customer Disappointment: Getting Omnichannel Retail Right Presented by inriver 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium Company Announcements Press releases from companies in your industry. Cordial Unlocks Unparalleled Personalization With Industry-First Data Offering Press release from Cordial Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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