April 29 - Burger King seeks cultural relevancy with OKRP | Amazon misses ad sales forecast

Amazon misses ad sales forecast, capping off rough run of tech earnings; Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills; TikTok deepens AR investment with Camera IQ tools View online | Signup | Forward

Daily Dive April​ 29,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Forrester Forrester B2B Buying Survey Results Get ahead of changing B2B buyer dynamics and discover the new role executives play in B2B purchases. View survey results.   Burger King taps new agencies after year of marketing tumult Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy.  Amazon misses ad sales forecast, capping off rough run of tech earnings Inflation and the Ukraine crisis were cited as factors, but the company is also contending with increased competition from traditional retailers on the ad front. Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills A fresh video ad and pop-up shop promote the brand’s new margarita-flavored seltzer ahead of the holiday. Sponsored Content by ICF Next Return on Participation (ROP): Leveraging participation to deliver on elevated experiences Learn how a participation-based approach can deliver value across the experience spectrum and positively impact your business. Get the paper. TikTok deepens AR investment with Camera IQ tools Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion. Read more news Featured Resources Sponsored Content by Emplifi Grab the mic — become a social media superstar! [Blog] How to grow your social media career (feat. social media expert Matt Navarra) [Report] 7 key consumer expectations impacting social media success today [Blog] The evolution of the social media manager role & outlook for 2022 From Our Library Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx Playbook How to Keep Customers Active During Periods of Uncertainty Vericast Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar View all resources What We're Reading AdWeek Online Casinos Join the Streaming Wars With Live Dealers BBC News Samsung apologises for advert showing woman running alone at 2am Ad Age NFL Draft—how brands are marketing the arrival of tomorrow’s stars Digiday The ad industry pursues a global framework to navigate diverse privacy laws Suggest a story we should read Upcoming Events 05 MAY Webinar Avoid Customer Disappointment: Getting Omnichannel Retail Right Presented by inriver 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi 10 MAY Webinar Leveraging Customer Spending Data to Spot Revenue Opportunities Presented by Cardlytics Company Announcements Press releases from companies in your industry. Prowly Launches Media Monitoring and Becomes a Fully Complete PR Workflow Tool Press release from Prowly Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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