April 13 - Irish Spring's shower pod refreshes gamers | Betches enters canned cocktail space

Betches parlays social media acumen into canned cocktail line; Epic Games raises $2B to develop its metaverse efforts; As agencies exit Russia, questions arise over lasting consequences; IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges View online | Signup | Forward

Daily Dive April​ 13,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Webflow Meet the modern WordPress alternative Learn how Rakuten SL saved time, money and security headaches by redesigning their website with a visual development platform. Watch webinar now.   Irish Spring looks to wash away 'gamer funk' with shower pod The soap brand teamed with a FaZe Clan member to show off an elaborate device that allows gamers to bathe without breaking a play session.  Betches parlays social media acumen into canned cocktail line As the ready-to-drink cocktail space continues to boom, companies of all stripes are vying for a slice of the market. Epic Games raises $2B to develop its metaverse efforts The funding brings its valuation to nearly $32 billion, and includes participation from Kirkbi, the investment firm behind The Lego Group. Sponsored Content by Semrush State of search: Discover how the web changed in 2021 Is your business thriving or just surviving in the "new normal?" Learn all the latest search habits, SEO trends and keyword data you need to build a winning growth strategy in 2022 and beyond. As agencies exit Russia, questions arise over lasting consequences The reassessment of Russia's role in the ad ecosystem could call attention to how fraud and botnet schemes impact publishers and trickle down to agencies. IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted. Read more news Featured Resources Sponsored Content by InfoSum Maximize the performance of all marketing strategies [Guide] The ultimate guide to Data Clean Rooms [Infographic] 10 questions to ask your Data Clean Room solution [Guide] Powering the next-generation retail media ecosystem From Our Library Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Webinar - on demand The Future of Direct-To-Customer Retail: Expert Predictions Scalefast Webinar - on demand Using Customer Data to Optimize the Omnichannel Experience 3Pillar Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay View all resources What We're Reading Wall Street Journal Etsy Sellers Strike as Site Ramps Up to Battle Amazon Hollywood Reporter Podcasts and Audio Outpace Streaming Video, Hit $4.9B in Ad Revenue During 2021 Digiday In Graphic Detail: How do consumers really feel about the metaverse? AdWeek Amazon's IMDb TV AVOD Streamer Rebrands as Amazon Freevee Suggest a story we should read Upcoming Events 18 APR Webinar Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Presented by Celtra 19 APR Webinar Retail in 2022: How to Integrate Retail Locations and eCommerce Presented by FedEx 26 APR Webinar When Marketing Your Restaurant, This Tactic is Up to Four Times More Effective Presented by FedEx Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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