April 7 - Lego, Epic Games plot metaverse space for kids | Amazon, Walmart, Target lead retail media

Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M; Skullcandy keys into music, self-expression in yearlong social push; Lululemon taps Nike vet, Adidas exec for senior leadership roles; Brands ramp up gaming marketing but still lag consumers View online | Signup | Forward

Daily Dive April​ 7,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — OneTrust OneTrust Consent & Preference Management Your Toolkit for a Cookieless World: How to Survive ​and Thrive as Third-Party Cookies Deprecate. Download Now.   Lego and Epic Games team up to build child-friendly metaverse space The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children. Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category. Skullcandy keys into music, self-expression in yearlong social push "Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically. Sponsored Content by EX Squared Leverage anthropology to drive digital transformation EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers. Download now. Lululemon taps Nike vet, Adidas exec for senior leadership roles Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's rivals as the brand expands into more categories. Brands ramp up gaming marketing but still lag consumers At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences. How ethnic e-grocers are turning up the heat on shoppable recipes Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop. Read more news How CPGs Are Rebranding in 2022 Brand makeovers took on new importance since the pandemic as marketers worked to keep up with evolving trends. Explore how M&M's and Coca-Cola executed brand refreshes in this Trendline. Access Now From Our Library Trendline Inside the growing world of marketing agencies Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline The latest CPG initiatives for sustainable packaging Trendline How marketers are leveraging connected TV View all resources What We're Reading The Verge Facebook won't hold its F8 developer conference this year after pivoting to Meta Variety Disney Sees Opportunity to Woo Sports Advertisers Around More Than Games Digiday The Trade Desk's supply-path optimization efforts portend potential disruption ahead Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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