April 8 - Advertisers shift strategies as cookie deprecation looms | Logitech seeks to empower creators

Campaign Trail: Logitech for Creators fosters community in debut brand platform; Tito's Vodka distills AR packaging to mark 25th birthday; Google is ready to test Topics, but advertisers remain skeptical View online | Signup | Forward

Daily Dive April​ 8,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — OneTrust OneTrust Consent & Preference Management Your Toolkit for a Cookieless World: How to Survive ​and Thrive as Third-Party Cookies Deprecate. Download Now.   Brands start to wean off cookies while performance concerns abate, study finds Still, 81% of advertisers remain worried about the impact of cookie deprecation, and some may change ad-tech partners if declines are severe enough. Column Campaign Trail: Logitech for Creators fosters community in debut brand platform "Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community. Tito's Vodka distills AR packaging to mark 25th birthday Scanning a QR code on in-store displays will activate a four-part story of the brand's history and give fans a chance to win a prize. Sponsored Content by Adjust What's behind the success of crypto apps? Adjust's Fintech deep dive: Digital currency apps 2022 looks at wins and losses of crypto apps. Google is ready to test Topics, but advertisers remain skeptical As small-scale trials begin, questions linger around efficacy and adoption. Read more news How CPGs Are Rebranding in 2022 Brand makeovers took on new importance since the pandemic as marketers worked to keep up with evolving trends. Explore how M&M's and Coca-Cola executed brand refreshes in this Trendline. Access Now From Our Library Trendline Inside the growing world of marketing agencies Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline How marketers are leveraging connected TV View all resources What We're Reading The Guardian Western-owned Russian firm helps sites pushing false news profit from ads Digiday From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens AdWeek What the Closing of the Creative Circus Means to Ad Education Wall Street Journal Forget Logos, Fashion Houses Are Clamoring for Colors Suggest a story we should read Company Announcements Press releases from companies in your industry. With Success Stories In App Marketing, EZ Rankings Now Offering App Development Services Press release from EZ Rankings PacSun Selects Tinuiti As Paid Media Agency of Record Press release from Tinuiti Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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