Aug. 2 - Where back-to-school marketers are pinning their hopes | Reebok sets up basketball courts with AR

Reebok's new AR tool helps basketball players set up their own courts; Facebook tightens ad targeting to protect privacy of young users; Walmart to sell its omnichannel capabilities to other businesses; Campaign Trail: GapKids meets anticipated back-to-school season with ad on individualism View online | Signup | Forward

Daily Dive Aug.​ 2,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   Deep Dive Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand Seasonal efforts from brands like OshKosh B'gosh focus on building confidence and deploying robust digital investments as concerns mount over the COVID-19 delta variant. Reebok's new AR tool helps basketball players set up their own courts An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.  Facebook tightens ad targeting to protect privacy of young users Brands will soon be limited to targeting ads based only on age, gender and location — likely resulting in less personalized content. Sponsored Content by Inmar Intelligence How to eliminate messaging uncertainty and drive sales Each month, over 10B messages connect customers and businesses on Facebook Messenger alone. Walmart to sell its omnichannel capabilities to other businesses Through Adobe Commerce, retailers and brands can use Walmart's cloud-based services to access its pickup and delivery technology. Column Campaign Trail: GapKids meets anticipated back-to-school season with ad on individualism Spotlighting a Tennessee class and its teacher who went viral for his personalized handshakes, the spot builds on the company's philosophy of "modern American optimism." Read more news Featured Resources FROM: Impact Build next level revenue growth with partnerships [ebook] Advertising is dead, defy revenue death with partnerships [ebook] Partnerships incrementality benchmarks 2020 [case study] Learn how Bespoke Post grew partnership revenue 296% From Our Library Playbook How to Build Strong Relationships with Content Creators Lumanu Playbook 4 Strategies for Scaling Up E-Commerce Conversions Scalefast Trendline Inside the latest trends in direct-to-consumer Trendline The marketing strategy of augmented reality View all resources What We're Reading Bloomberg NFTs Could Go Even More Mainstream With Shopify’s Latest Move Variety Reddit Hires Instagram Head of Business Marketing Timo Pelz Ad Age Inside Youtube's Struggle To Win TV Ad Dollars The New York Times To Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army’ Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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