Weekender: Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere

Signup | Forward Weekender March​ 6,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Impact RIP Affiliate Marketing... Affiliate marketing belongs in the '90s. Now it's time to learn about the new performance-based channel driving growth. Get the ebook   Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube. Smirnoff pairs virtual barre workouts with influencer-hosted happy hours To celebrate Women's History Month, the brand partnered with a Black women-owned small business and is pledging $50,000 to Black Girl Ventures. Lexus leans into sneakerhead culture with car-inspired shoe, video series In partnership with Complex, the "Rubber & Sole" series shows how designers created a one-of-a-kind shoe partly out of materials from the sedan's interior. Sponsored Content by MARKETING DIVE TRENDLINE The rise in consumption of connected TV Learn how Kraft Heinz, MolsonCoors and L'Oréal have leveraged CTV during the pandemic in this new Trendline: Access Now Disney unveils programmatic platform at first ad-tech showcase The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%. What Google's rejection of post-cookie identifiers means for advertisers Despite claims that its latest decision could undermine cookie alternatives that have been gaining traction, some welcomed Google's input after a period of radio silence. How Marketers Can Leverage Out-of-Home Advertising Learn how brands like Uber and Hulu are leveraging out-of-home advertising to build awareness in this new Trendline. Access Now From Our Library Case Study Raising the B2B Bar: Bringing B2C Growth and Opportunity to B2B Ecommerce Big Commerce Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Trendline How marketers can leverage out-of-home advertising in 2021 View all resources Best of What We're Reading Ad Age Snapchat strikes deal to sell local ads through newspaper giant Gannett MediaPost Jeep Offers First Vehicles To Integrate Amazon Fire TV Variety Reddit Hires Former Snap CFO as It Mulls IPO The Drum Heavy is the head: agency leaders on preserving their mental health during the pandemic The Drum Free beer for data: brands up the ante for first-party data collection Variety Netflix App Adds 'Fast Laughs' Tab With Comedy Clips Streaming in a TikTok-Like Feed Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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