March 26 - Burger King turns NBA 2K21 trick shots into free food | Tostitos taps celebs, Snapchat AR

Tostitos spices up celeb-backed effort with Snapchat AR lens; Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins; Häagen-Dazs works to boost diversity among creators with multichannel campaign; Chipotle invests in self-driving delivery company Nuro View online | Signup | Forward

Daily Dive March​ 26,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact Want to know a secret? Paid search has been overtaken as the leading revenue channel. Get the ebook to learn which channel leads the way.   Burger King ties NBA 2K21 trick shot challenge to real-world rewards In Spain, the brand created a decked-out "Menu Court" in the popular basketball video game as it looks to meet gamers where they're playing.   Tostitos spices up celeb-backed effort with Snapchat AR lens Comedic actors Kate McKinnon and Dan Levy star in the multichannel "For the Love of Chips and Dip" campaign for Tostitos Habanero.   Column Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins Espousing a positive, playful tone that's uncommon in financial advertising, the six-week effort snagged nearly 33 million impressions and grew Mint's TikTok following from 0 to 11,300. Sponsored Content by Conversica The digital sales cycle is here to stay – here's how to embrace it A digital-first customer experience is now the norm. But what are you doing to meet this challenge head-on? Häagen-Dazs works to boost diversity among creators with multichannel campaign To support marginalized creators, the brand is making a $100,000 donation to a mentorship lab at producer Lena Waithe's Hillman Grad Productions company.   Chipotle invests in self-driving delivery company Nuro This marks the first time the fast casual chain has significantly funded a third-party technology company since 2018 and follows recent tech acquisitions by McDonald's and Yum Brands.   YouTube tests product detection in videos The platform is experimenting with a feature that lists products and related items in between recommended videos.    ByteDance acquires mobile game developer Moonton in deal reportedly valued at $4B The TikTok owner is moving to scale up its games business as deal-making activity in the mobile category continues to gain traction.   PepsiCo overhauls Evolve in bid to make plant-based brand a household name The food and beverage giant, which acquired the maker of bars, shakes and powders from Hormel in 2019, is hopeful new packaging, advertising and flavor profiles will raise brand awareness.   Read more news Featured Resources FROM: Conversica Learn How AI Drives More Sales, Faster eBook: The Future of Work Is Now: New Research Shows the Benefits of an Augmented Workforce eBook: An Augmented Workforce for Surviving and Thriving in the New Normal 2020 Sales Effectiveness Benchmark Report From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Trendline Why marketers are reinvesting in out-of-home advertising Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt View all resources What We're Reading The Wall Street Journal Apple’s Move to Block User Tracking Spawns New Digital Ad Strategies CFO Dive Ahead of potential IPO, TikTok parent company hires first CFO Ad Exchanger Digital Turbine On Why Fyber Is The “Cherry On Top” Of Its Ad Tech Strategy Adweek Vizio’s IPO Reveals How It Wants to Take on Connected TV Giants TechCrunch Snapchat is developing its own take on TikTok Duets with a new ‘Remix’ feature Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. VlogBox Enters the Top 3 Publishers' List on Roku Press release from VlogBox Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip