March 10 - PepsiCo disrupts screen time to boost Driftwell | Eggo measures parent stress in mornings

Eggo measures parent stress in mornings with L'Eggometer; Walmart returns to TikTok for beauty-focused shoppable livestream; 'Relevance is key': Why Nordstrom has gone all-in on DTC brands View online | Signup | Forward

Daily Dive March​ 10,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Vibes Report: The Power of Mobile for Loyalty From tangible loyalty programs to general consumer loyalty and sentiment, read Vibes' report to learn how, where and why mobile impacts loyalty programs in 2021.   PepsiCo disrupts end-of-day screen time to promote new sleep aid beverage Driftwell Digital and social media ads targeted to when millennials and Gen Xers are scrolling through their phones to unwind juxtapose with the company's larger media strategy. Eggo measures parent stress in mornings with L'Eggometer The Kellogg-owned brand's social listening tool found that the morning after daylight saving time starts is an especially hectic time for parents. Walmart returns to TikTok for beauty-focused shoppable livestream Its first livestream on the platform experienced seven times as many views as the retailer expected, boosting its TikTok following 25%.​ Sponsored Content by Nutshell Why 'growth software' is the magic bullet for uniting sales and marketing teams Sellers and marketers can't work effectively using separate information. But there is hope. 'Relevance is key': Why Nordstrom has gone all-in on DTC brands The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer. Read more news Featured Resources FROM: Nutshell Secret Moves for B2B Marketers, No Signup Required [Article] How to increase your website's domain authority [Video] A quick-start guide to local search: How to attract more customers without spending a dime [Buyer's guide] Starting prices and feature tiers for the top 12 email marketing tools From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Playbook The New Rules of Multichannel Marketing WoodWing View all resources What We're Reading MediaPost Publicis Groupe Creates 'Bespoke' Agency 'Q' For Infiniti Adweek IAB Tech Lab Lays Out New Standards Despite Looming Questions From Google Ad Age Rise of buy now, pay later brands sparks new lending industry marketing battle Bloomberg New Data Expose Precisely How White and Male Some U.S. Companies Are Suggest a story we should read Upcoming Event How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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