March 15 - Pizza Hut turns boxes into AR Pac-Man | Budweiser asks rivals to join 'green' St. Patty's Day push

Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability; Clip or click? How the pandemic has changed the print vs. digital coupon debate; Stella Artois debuts mock financial services company to ease tax season stress; Meow Mix releases collectible vinyl record with remixed jingles View online | Signup | Forward

Daily Dive March​ 15,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — MarketingProfs Meaningful Virtual Event Experiences What did we learn from the planning and execution of our biggest-ever virtual event? We rethought everything to keep our audience engaged and connected. Read the eBook   Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said. Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability With many bars still closed due to COVID-19, the brewer is flipping a holiday tradition to focus on doling out Renewable Energy Certificates. Deep Dive Clip or click? How the pandemic has changed the print vs. digital coupon debate While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward. Sponsored Content by Terminus The only go-to-market metrics that matter If lead generation is no longer a thing for modern marketers, which metrics are most important? Stella Artois debuts mock financial services company to ease tax season stress Consumers can become "account holders" in Stella Mutual by resharing social media posts for a chance to win cash, a refrigerator full of beer and more. Meow Mix releases collectible vinyl record with remixed jingles The limited-edition record is available for pre-order on Amazon for $9.99, and includes a coupon for a free bag of Meow Mix Tasty Layers cat food. Column Campaign Trail: Billie extends its disruptive ethos to challenge tired ideas of womanhood A product-free film debuted for International Women's Day, along with an exercise for people to discover and reshape their own unconscious biases. Blue Moon trades donations for beer in decluttering push with The Home Edit In the "Lighten Up" campaign, the brewer's LightSky brand is also offering a virtual one-on-one session with the founders of the organization company. Read more news BROUGHT TO YOU BY — Lev Shining a Light on Salesforce for Marketers Ultraviolet is a two-day virtual conference that's shining a light on the best marketing practices in the galaxy for marketers using or considering Salesforce. On April 6th-7th, Ultraviolet will feature nearly 30 sessions designed to provide actionable takeaways for attendees. Learn more » From Our Library Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Trendline Why marketers are reinvesting in out-of-home advertising Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading Bloomberg Google Faces 'Very Large' EU Advertising Probe, Vestager Says Deadline HBO Max Will Hit 120M To 150M Subscribers By 2025, With AVOD Tier Launching In June, AT&T Says AdExchanger Apple's IOS 14 Is Causing Major Changes To How Facebook Does Measurement Suggest a story we should read Company Announcements Press releases from companies in your industry. Nova enables Social Display programmatically for 5,000 brands Press release from Nova Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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