March 24 - Yum Brands buys conversational commerce company | Dove pays brands to diversify their ads

Dove offers to pay other brands to diversify their ads; P&G's SK-II opens film studio to elevate purpose-driven marketing; Anthropologie unveils first digital-only catalog on Pinterest; Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce View online | Signup | Forward

Daily Dive March​ 24,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact Want to know a secret? Paid search has been overtaken as the leading revenue channel. Get the ebook to learn which channel leads the way.   Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging The owner of KFC and Taco Bell makes its second tech acquisition in a month as it looks to transform its business on a faster timetable. Dove offers to pay other brands to diversify their ads Magnum, Krispy Kreme, Cif and Nedbank join Dove in the effort to promote inclusion in their advertising. P&G's SK-II opens film studio to elevate purpose-driven marketing The studio will release eight original films that focus on social pressures impacting women, including one by award-winning director Hirokazu Koreeda. Sponsored Content by Gimbal Why convenience is the new currency Uncover consumer trends and the frictionless technologies that are defining the future. Download the whitepaper. Anthropologie unveils first digital-only catalog on Pinterest While nearly all top searches on the platform aren't for brands, searches for "Anthropologie home décor inspiration" jumped 1057% from a year earlier.   Deep Dive Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce An emergence of "asynchronous buyers" like Yum Brands and Walmart speaks to how marketers are asserting more control in the face of an uncertain future. Read more news Featured Resources FROM: Conversica Learn How AI Drives More Sales, Faster eBook: The Future of Work Is Now: New Research Shows the Benefits of an Augmented Workforce eBook: An Augmented Workforce for Surviving and Thriving in the New Normal 2020 Sales Effectiveness Benchmark Report From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Playbook The New Rules of Multichannel Marketing WoodWing View all resources What We're Reading The Wall Street Journal WPP to Invest Over $200 Million in New Data Operation Under GroupM The Verge Facebook’s F8 developer conference will return on June 2nd in low-key virtual format Bloomberg Microsoft CEO Hunts Anew for Creator Hub After TikTok Bid Fails Variety VidCon 2021 Sets Dates, Featured Creators for Return to Anaheim Convention Center Digiday WTF can advertisers actually do with first-party data in Google’s Privacy Sandbox? Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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