March 18 - Michelob Ultra offers free bitcoin | P&G's Charmin jumps on NFT trend
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments; Charmin jumps on NFT trend with toilet paper artwork auction; Mercedes revs up short film to showcase 'intelligent park pilot'; Tinuiti snaps up Amazon specialists Ortega to meet brands' e-commerce needs
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The AB InBev organic seltzer brand bills itself as the "enemy of artificial" and is offering consumers a chance at one bitcoin, valued at about $58,000.
Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage.
"Valet Guys" depicts the antics of three parking valets who meet their match in the luxury car brand's self-parking technology, which isn't legal to use yet.
The platform's vice president of ad marketing and partner solutions detailed how reach, tentpoles and performance are vital for streaming TV advertisers this year.
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