Weekender: PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell

Signup | Forward Weekender March​ 13,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Vibes Report: The Power of Mobile for Loyalty From tangible loyalty programs to general consumer loyalty and sentiment, read Vibes' report to learn how, where and why mobile impacts loyalty programs in 2021.   PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell Digital and social media ads targeted to when millennials and Gen Xers are scrolling through their phones to unwind juxtapose with the company's larger media strategy. Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow and Lovely. Avocados From Mexico launches AI-powered website merging entertainment and rewards Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program. Sponsored Content by Resonate Bank marketer's playbook to navigate disruption Bank marketers can't afford stale data — they need to connect in real-time during times of disruption. Find out how. 54% of people don't feel culturally represented in online ads, Facebook finds Showing how to elevate diverse voices, Facebook notes a Pure Leaf push for International Women's Day that uses documentary-type videos and an AR filter. Eggo measures parent stress in mornings with L'Eggometer The Kellogg-owned brand's social listening tool found that the morning after daylight saving time starts is an especially hectic time for parents. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently As the U.S. rounds a key milestone, industry leaders dish on switching up strategy during the crisis and getting sick of words like "unprecedented." Featured Resources FROM: Nutshell Secret Moves for B2B Marketers, No Signup Required [Article] How to increase your website's domain authority [Video] A quick-start guide to local search: How to attract more customers without spending a dime [Buyer's guide] Starting prices and feature tiers for the top 12 email marketing tools From Our Library Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Trendline How marketers can leverage out-of-home advertising in 2021 Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Playbook The New Rules of Multichannel Marketing WoodWing View all resources Best of What We're Reading Business Insider Unilever is shifting a $30 million chunk of its North American advertising account to Publicis in a big blow to ad giant WPP MediaPost NCAA's March Madness Is 'Virtually Sold Out' Restaurant Dive Burger King hires Domino's exec as COO Ad Exchanger Advertising And Audience Complicate The NFL’s Entry Into Streaming Bloomberg Facebook to Run More Ads on Shorter Videos to Chase TikTok Ad Age Hispanic businesses threaten Coca-Cola with boycott after closing Office of Latin Affairs Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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