March 30 - Volkswagen rebrands as Voltswagen for EV push | Chipotle gives away $100K in bitcoin

Chipotle gives away $100K in bitcoin for National Burrito Day; P&G amps up opportunities for Black creators across advertising, film and TV; Budweiser pitches pop-up stadium experiences for MLB's Opening Day; Programmatic platform TripleLift sells majority stake for reported $1.4B View online | Signup | Forward

Daily Dive March​ 30,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Design Pickle The Revenue Marketing Playbook Powerful strategies to help marketing teams free up $30K to $60K and profitably grow their department. Get it Now   Volkswagen rebrands to Voltswagen as it steers toward more electric future With a major emissions scandal now several years in the rearview, the automaker is prioritizing new EV offerings in the U.S. like its ID.4 SUV.     Chipotle gives away $100K in bitcoin for National Burrito Day By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.   P&G amps up opportunities for Black creators across advertising, film and TV The "Widen The Screen" content and partnership platform expands upon the CPG giant's previous efforts around diversity and inclusion.   Sponsored Content by Sked Social Video content strategy: YouTube as an essential part of your marketing arsenal The possibilities are endless when it comes to video content. Here's how some major brands incorporate YouTube into their marketing strategy. Budweiser pitches pop-up stadium experiences for MLB's Opening Day With in-stadium attendance still limited by the pandemic, the beer brand is bringing hot dogs and more to fans throughout Chicago and New York.   Programmatic platform TripleLift sells majority stake for reported $1.4B The sale to Vista Equity Partners comes as marketing mergers and acquisitions activity picks up, including strategic investments in ad-tech companies.   Opinion Unlearning common misconceptions about agencies Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships, writes Agency Mania Solutions' Bruno Gralpois.   Read more news Featured Resources FROM: Rival Technologies and Reach3 Insights Get Foresight on What's Next in the Consumer Landscape [Report] How white privilege shapes perceptions of diversity in advertising [Article] In-the-moment insights: Why brands need to engage with consumers when behaviors actually happen [eBook] 2021 CMO Playbook: The 3 macro trends that matter in the post-pandemic world From Our Library Trendline The rise in consumption of connected TV Trendline Why marketers are reinvesting in out-of-home advertising Playbook The New Rules of Multichannel Marketing WoodWing Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading MediaPost Publicis Groupe Deal Rumors Heat Up Again Adweek T-Mobile Pulls the Plug On TVision Streaming Service After Just 5 Months Retail Dive Drew Barrymore launches cookware brand at Walmart Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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