March 22 - What Nike's latest deal means for data-driven marketing | Krispy Kreme incentivizes vaccinations

Krispy Kreme serves sweet incentive for vaccinated customers; Acura targets Hispanic moms as car market tries for rebound; Snapchat expands TikTok clone as camera app tees up video ad growth; Digital ad targeting will return to its roots amid cookie demise View online | Signup | Forward

Daily Dive March​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact Want to know a secret? Paid search has been overtaken as the leading revenue channel. Get the ebook to learn which channel leads the way.   PUBLISHER'S NOTE Today's an exciting day. Industry Dive is launching our first in-depth survey report of 2021. Last year, most business functions saw a shift. In fact, 26% of our readers said their job role/function changed in the first 3 months of the pandemic. But HR, in particular, shifted from their traditional back-office roles to steward their organizations through some of the most challenging moments in recent times. To better understand this crucial, yet often overlooked line of business, HR Dive's The 2021 Identity of HR Survey presents a special report. Whether you're in HR, have a colleague in mind, offer products and services for the HR function, or are just curious about what is keeping HR professionals up at night, you'll want to check this out. Take 20% off with coupon code: DIVEIN2 All of this comes from listening to you, our readers. In our 2020 Reader Survey, 67% of respondents said they would like to see us offer more research reports. And there's more to come! We'd love to hear your feedback on this new product offering as well. Feel free to hit reply or email us at research@industrydive.com Thanks again for reading, supporting, and trusting our publications.  Best,  Ryan Willumson  Co-Founder, Industry Dive What Nike's Datalogue deal says about the brand's evolving approach to data-driven marketing CEO John Donahoe emphasized the importance of aligning traditional creative teams with new tech-oriented capabilities on a call with analysts.   Krispy Kreme serves sweet incentive for vaccinated customers Those who show a valid vaccination card will receive a free glazed doughnut through the remainder of 2021.   Acura targets Hispanic moms as car market tries for rebound The campaign for the 2022 MDX is based on internal research showing women make up 40% of the crossover SUV's sales in the Hispanic market.   Sponsored Content by MarketingProfs Can you create a meaningful experience in a virtual conference? Find out what we learned from producing our biggest-ever virtual event. Download the eBook now. Snapchat expands TikTok clone as camera app tees up video ad growth Its program to pay $1 million daily for top-performing videos has led creators to submit 175,000 videos each day. But will Spotlight still be compelling when the payouts stop? Opinion Digital ad targeting will return to its roots amid cookie demise Advertisers and publishers are tasked with developing tactics and strategies that drive performance and engender trust, writes Permutive's Rico Rosa. Read more news Featured Resources FROM: Conversica Learn How AI Drives More Sales, Faster eBook: The Future of Work Is Now: New Research Shows the Benefits of an Augmented Workforce eBook: An Augmented Workforce for Surviving and Thriving in the New Normal 2020 Sales Effectiveness Benchmark Report From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Playbook The New Rules of Multichannel Marketing WoodWing View all resources What We're Reading Ad Age Marketing jobs report highest level of worker discrimination, according to new poll Digiday Third-party cookie replacements fall short of consent and transparency promises Variety Roku Acquires ‘This Old House’ Business, Including 1,500-Episode Library Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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