March 16 - How restaurants are marketing virtual brands | AB InBev backs talk show on free streamer

Anheuser-Busch backs sports talk show on free video streamer Ficto; Study: Ad overload could pose steeper risk to brands than messages near inappropriate content; Alka-Seltzer turns tablets into mocktails with 'Vanderpump Rules' bartenders; How OnePlus customized a livestream concert to make it more immersive View online | Signup | Forward

Daily Dive March​ 16,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — MarketingProfs Meaningful Virtual Event Experiences What did we learn from the planning and execution of our biggest-ever virtual event? We rethought everything to keep our audience engaged and connected. Read the eBook   Deep Dive For restaurant chains, marketing virtual brands poses equal challenge and opportunity Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic. Anheuser-Busch backs sports talk show on free video streamer Ficto Targeting people ages 21 and older, "Not a Sports Show" features host Lil Rel Howery interviewing current and former professional athletes over drinks. Study: Ad overload could pose steeper risk to brands than messages near inappropriate content Consumers surveyed by GWI and WARC deemed advertising "excessive" across channels, a problem potentially exacerbated during the pandemic. Sponsored Content by Terminus The only go-to-market metrics that matter If lead generation is no longer a thing for modern marketers, which metrics are most important? Alka-Seltzer turns tablets into mocktails with 'Vanderpump Rules' bartenders As celebrations ramp up for holidays like St. Patrick's Day, the IGTV series showcases at-home games and tips for recovering post-indulgence. How OnePlus customized a livestream concert to make it more immersive More than 2.3 million viewers interacted with the smartphone maker through a white-label platform created with Maestro and Metro by T-Mobile. Deep Dive Clip or click? How the pandemic has changed the print vs. digital coupon debate While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward. Opinion Attribution will be challenging — but not impossible — in a cookieless world Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives, writes Permutive's Elizabeth Brennan. Read more news BROUGHT TO YOU BY — Lev Shining a Light on Salesforce for Marketers Ultraviolet is a two-day virtual conference that's shining a light on the best marketing practices in the galaxy for marketers using or considering Salesforce. On April 6th-7th, Ultraviolet will feature nearly 30 sessions designed to provide actionable takeaways for attendees. Learn more » From Our Library Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Trendline Why marketers are reinvesting in out-of-home advertising Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading TechCrunch Clubhouse promises its accelerator participants either brand deals or $5K per month during the program Axios Scoop: Facebook explores paid deals for new publishing platform The Wall Street Journal Telegram App Is Booming but Needs Advertisers—and $700 Million Soon Adweek Streaming Services Rule 2021 Oscar Nominations, Led By Netflix's 35 Nods Bloomberg Fox's Tubi Made Millions With Reruns. Now It Wants Original Programming Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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