March 29 - Coke inserts flavors into classic NCAA moments | Nerf seeks Chief TikTok Officer

Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool; Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins; Tommy Hilfiger hires former Gap exec as CMO; Tinder, Lyft pair up to help 'post-lockdown daters' View online | Signup | Forward

Daily Dive March​ 29,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Design Pickle The Revenue Marketing Playbook Powerful strategies to help marketing teams free up $30K to $60K and profitably grow their department. Get it Now   Coke ads insert different flavors into memorable basketball moments In addition to the sports angle, Coca-Cola takes a fantasy approach with ads featuring mythical half-human creatures that highlight different flavors. Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool A TikTok newcomer, the Hasbro line will pay one savvy young marketer $10,000 per month to post videos and grow its brand share on the viral video platform. Column Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins Espousing a positive, playful tone that's uncommon in financial advertising, the six-week effort grew Mint's TikTok following from 0 to 11,300 and snagged nearly 33 million impressions. Sponsored Content by MarketingProfs Can you create a meaningful experience in a virtual conference? Find out what we learned from producing our biggest-ever virtual event. Download the eBook now. Tommy Hilfiger hires former Gap exec as CMO Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.   Tinder, Lyft pair up to help 'post-lockdown daters' As vaccines roll out and consumers return to pre-pandemic activities, Tinder members can gift a Lyft ride through the dating app. Opinion Unlearning common misconceptions about agencies Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships, writes Agency Mania Solutions' Bruno Gralpois.   Read more news Featured Resources FROM: Rival Technologies and Reach3 Insights Get Foresight on What's Next in the Consumer Landscape [Report] How white privilege shapes perceptions of diversity in advertising [Article] In-the-moment insights: Why brands need to engage with consumers when behaviors actually happen [eBook] 2021 CMO Playbook: The 3 macro trends that matter in the post-pandemic world From Our Library Trendline The rise in consumption of connected TV Trendline Why marketers are reinvesting in out-of-home advertising Playbook The New Rules of Multichannel Marketing WoodWing Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading The Drum P&G’s Marc Pritchard: ‘If you want to see the future of marketing, look to China’ Ad Age GM CEO called out by Black-owned media execs in full-page ad The Wall Street Journal Those Cosmic Wings You Had Delivered? They’re Really From Applebee’s Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Airtable Launches New Marketing Solution to Empower Marketing Teams To Drive Better Business Growth Press release from Airtable Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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