March 12 - Sam Adams times non-alcoholic push to March Madness | M&Ms's leads CPGs on DTC strategy

M&M's leads CPG brands on DTC strategy as more shopper dollars shift online; Campaign Trail: Billie extends its disruptive ethos to challenge tired ideas of womanhood; HBO Max touts streaming portfolio with virtual SXSW installation; Triller parent buys livestreaming site Verzuz, rounding out music focus View online | Signup | Forward

Daily Dive March​ 12,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Vibes Report: The Power of Mobile for Loyalty From tangible loyalty programs to general consumer loyalty and sentiment, read Vibes' report to learn how, where and why mobile impacts loyalty programs in 2021.   Samuel Adams times campaign for non-alcoholic IPA to March Madness An electronic beer sleeve lights up and vibrates to remind drinkers to pace themselves by switching to a non-alcoholic beer like the new Just The Haze. M&M's leads CPG brands on DTC strategy as more shopper dollars shift online A mix of engaging content, product personalization and clear loyalty offerings put the Mars marketer at the front of the pack, according to Forrester. Column Campaign Trail: Billie extends its disruptive ethos to challenge tired ideas of womanhood A product-free film debuted for International Women's Day, along with an exercise for people to discover and reshape their own unconscious biases. Sponsored Content by Bynder The art of brand storytelling Download now to learn how creative content brings a brand story to life and differentiates from competitors. HBO Max touts streaming portfolio with virtual SXSW installation The Orbit experience lets viewers browse its catalog using facial movements and voice prompts to pull up personalized suggestions. Triller parent buys livestreaming site Verzuz, rounding out music focus Verzuz pits artists in dueling performances and has seen its popularity grow in the absence of live concerts. How the ANA is helping the ad industry deliver on diversity and inclusion pledges Two co-founders of the Alliance for Inclusive and Multicultural Marketing detailed several tools helping marketers create change. Read more news Featured Resources FROM: Nutshell Secret Moves for B2B Marketers, No Signup Required [Article] How to increase your website's domain authority [Video] A quick-start guide to local search: How to attract more customers without spending a dime [Buyer's guide] Starting prices and feature tiers for the top 12 email marketing tools From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Trendline How marketers can leverage out-of-home advertising in 2021 Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Playbook The New Rules of Multichannel Marketing WoodWing View all resources What We're Reading Business Insider Unilever is shifting a $30 million chunk of its North American advertising account to Publicis in a big blow to ad giant WPP MediaPost NCAA's March Madness Is 'Virtually Sold Out' Restaurant Dive Burger King hires Domino's exec as COO Ad Exchanger Advertising And Audience Complicate The NFL’s Entry Into Streaming Bloomberg Facebook to Run More Ads on Shorter Videos to Chase TikTok Suggest a story we should read Company Announcements Press releases from companies in your industry. GumGum Launches New OTT Video Ad Unit - Unlocking Previously Unavailable Video Inventory Across Streaming Environments Press release from GumGum Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip