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Did you know that over 70% of agencies believe that CTV is a way to market themselves as innovative? In our latest research report in collaboration with Advertiser Perceptions, the data collected solidifies the importance of adding CTV as a staple advertising channel. We surveyed 200 digital media professionals from different industries about their experience with CTV to identify how you can capitalize on the advantages of connected TV.
Here’s a quick preview of what we found: - Advertisers are increasing their overall CTV ad dollars by 56% YOY, and are willing to move budgets away from other channels in favour of CTV
- CTV is still a relatively new opportunity, and the majority of marketers have only been advertising on CTV for under 3 years
- 93% of CTV advertisers have met or exceeded their KPIs across their purchase funnels
- Brands are willing to embrace CTV, but they need education and support–there is a huge opportunity for agencies to provide expertise and guidance
- And much, much more…
To learn about CTV and the benefits it can bring to your agency in becoming a future-forward advertising leader, grab a copy of our eBook, Connected TV: The Independent Agency Opportunity.
The StackAdapt Team
Learn more at www.stackadapt.com.
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