March 9 - Unilever bans use of 'normal' in packaging, ads | DoorDash boosts women-owned eateries

DoorDash delivers 'In the Zone' to boost women-owned restaurants; 54% of people don't feel culturally represented in online ads, Facebook finds; Mars enlists Tastemade for DIY Easter videos on Pinterest; CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently View online | Signup | Forward

Daily Dive March​ 9,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Vibes Report: The Power of Mobile for Loyalty From tangible loyalty programs to general consumer loyalty and sentiment, read Vibes' report to learn how, where and why mobile impacts loyalty programs in 2021.   Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow and Lovely. DoorDash delivers 'In the Zone' to boost women-owned restaurants WNBA player Chiney Ogwumike stars in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March. 54% of people don't feel culturally represented in online ads, Facebook finds Showing how to elevate diverse voices, Facebook notes a Pure Leaf push for International Women's Day that uses documentary-type videos and an AR filter. Sponsored Content by CallRail How call tracking paved the way for more accessible marketing attribution Call tracking has evolved into an essential foundation in businesses' marketing tech stack. But where will these innovative technologies be headed next? Read the report to find out. Mars enlists Tastemade for DIY Easter videos on Pinterest Tutorials showing how to craft garland and dye eggs end with "Me Moments" that urge women to take a break and enjoy a Dove candy. Deep Dive CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently As the U.S. rounds a key milestone, industry leaders dish on switching up strategy during the crisis and getting sick of words like "unprecedented." Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy GameRefinery wields contextual data sets across more than 160,000 gaming apps, as well as partnerships with top developers like Zynga, King and Rovio. Opinion Moving influencer marketing down the funnel While popular, the practice requires better definition, accountability and will have to integrate into attribution models, writes Perlu's Andres Echenique. Read more news Featured Resources FROM: Nutshell Secret Moves for B2B Marketers, No Signup Required [Article] How to increase your website's domain authority [Video] A quick-start guide to local search: How to attract more customers without spending a dime [Buyer's guide] Starting prices and feature tiers for the top 12 email marketing tools From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Playbook The New Rules of Multichannel Marketing WoodWing View all resources What We're Reading NBC News Burger King's International Women's Day campaign decried for sexism Bloomberg Apple Faces French Complaint Over IPhone Advertising Tool AdExchanger Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability Marketing Dive Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy Suggest a story we should read Upcoming Event How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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