Weekender: Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign

Signup | Forward Weekender March​ 20,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — MarketingProfs Meaningful Virtual Event Experiences What did we learn from the planning and execution of our biggest-ever virtual event? We rethought everything to keep our audience engaged and connected. Read the eBook   Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said. Porsche takes excellent adventure with 'Bill & Ted' stars in short film An eight-minute film starring Keanu Reeves and Alex Winter answers questions about the luxury car brand's electric vehicle performance. Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability With many bars still closed due to COVID-19, the brewer is flipping a holiday tradition to focus on doling out Renewable Energy Certificates. Sponsored Content by Conversica 4 major factors contributing to sales effectiveness and why marketing should care Learn how performing well across the 4Ps of sales effectiveness helps develop more leads into opportunities. How to avoid 'clout-chasing' accusations in influencer marketing Panelists at SXSW dove into considerations large and small that have resulted in successful, enduring partnerships like Bud Light's with Post Malone. Charmin jumps on NFT trend with toilet paper artwork auction The Procter & Gamble brand is raising money for charity with the sale of non-fungible tokens, which have grabbed the attention of the art world. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Clip or click? How the pandemic has changed the print vs. digital coupon debate While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward. Deep Dive For restaurant chains, marketing virtual brands poses equal challenge and opportunity Companies including Chili's parent Brinker have launched off-premise brands to meet evolving diner demands during the pandemic. BROUGHT TO YOU BY — Lev Shining a Light on Salesforce for Marketers Ultraviolet is a two-day virtual conference that's shining a light on the best marketing practices in the galaxy for marketers using or considering Salesforce. On April 6th-7th, Ultraviolet will feature nearly 30 sessions designed to provide actionable takeaways for attendees. Learn more » From Our Library Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources Best of What We're Reading CNBC Zuckerberg: Facebook may actually be in a 'stronger position' after Apple's iOS 14 privacy changes Adweek Amazon, TikTok, Roku Among 2 Dozen Presenters Set for IAB's 2021 NewFronts Digiday 'Interactive in a different way': Visible's head of experiential Kirstie Rivard on activating at SXSW Ad Age PepsiCo inks LeBron James to major endorsement deal, including new Mtn Dew Rise Energy drink Recode TikTok surprises users by making personalized ads mandatory MediaPost NBCU Confirms It Will Seek Prime-Time Rates For Peacock Ads Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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