March 17 - Porsche film touts electric car, stars Keanu Reeves | Avoiding 'clout-chasing' in influencer marketing

How to avoid 'clout-chasing' accusations in influencer marketing; White Castle teams with Coke on AR-powered collector's cups; Coors Light lets consumers swap quarantine clutter for beer in spring cleaning play; Roku on how upfronts, NewFronts will evolve as streaming TV surges View online | Signup | Forward

Daily Dive March​ 17,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — MarketingProfs Meaningful Virtual Event Experiences What did we learn from the planning and execution of our biggest-ever virtual event? We rethought everything to keep our audience engaged and connected. Read the eBook   Porsche takes excellent adventure with 'Bill & Ted' stars in short film An eight-minute film starring Keanu Reeves and Alex Winter answers questions about the luxury car brand's electric vehicle performance. How to avoid 'clout-chasing' accusations in influencer marketing Panelists at SXSW dove into considerations large and small that have resulted in successful, enduring partnerships like Bud Light's with Post Malone. White Castle teams with Coke on AR-powered collector's cups Customers can scan the comic book-inspired artwork on the cups to see immersive mobile content that honors the chain's 100th birthday. Sponsored Content by Iterable Join Sara Varni, CMO of Twilio, at Activate Live Sara will be sharing tips on how to leverage technology to drive better customer experiences. Register today. Coors Light lets consumers swap quarantine clutter for beer in spring cleaning play Following the footsteps of Blue Moon, the Molson Coors label is encouraging people to dump regretful impulse purchases accrued over a homebound year.   Q&A Roku on how upfronts, NewFronts will evolve as streaming TV surges The platform's vice president of ad marketing and partner solutions detailed how reach, tentpoles and performance are vital for streaming TV advertisers this year. Deep Dive For restaurant chains, marketing virtual brands poses equal challenge and opportunity Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic. Opinion Attribution will be challenging — but not impossible — in a cookieless world Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives, writes Permutive's Elizabeth Brennan. Read more news BROUGHT TO YOU BY — Lev Shining a Light on Salesforce for Marketers Ultraviolet is a two-day virtual conference that's shining a light on the best marketing practices in the galaxy for marketers using or considering Salesforce. On April 6th-7th, Ultraviolet will feature nearly 30 sessions designed to provide actionable takeaways for attendees. Learn more » From Our Library Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Trendline Why marketers are reinvesting in out-of-home advertising Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading Ad Age Madison Avenue poised for post-pandemic rebirth with hybrid schedules, reimagined spaces The Drum Feet in the door: can training schemes dent adland's diversity problem? Bloomberg French Data Watchdog CNIL Opens Probe Into Clubhouse App Suggest a story we should read Company Announcements Press releases from companies in your industry. VntCap Technologies Appoints New Member to Board of Directors Press release from VntCap Technologies Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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