March 31 - Volkswagen's rebrand hoax could undermine EV ambitions | Spotify acquisition bets on live audio

Spotify acquires Betty Labs in bet on live audio app Locker Room; Kraft Mayo offers kits to help overcome 'mayophobia'; How Vita Coco turns social listening into TikTok fandom; Uber expands OOH cartop ad network to NYC View online | Signup | Forward

Daily Dive March​ 31,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Design Pickle The Revenue Marketing Playbook Powerful strategies to help marketing teams free up $30K to $60K and profitably grow their department. Get it Now   Volkswagen's rebranding hoax could undermine marketer's EV ambitions One branding expert said that promoting a new direction on sustainability with a "flimsy and unserious" stunt ultimately distracts from the message. Spotify acquires Betty Labs in bet on live audio app Locker Room As interest ramps up in platforms like Clubhouse, Spotify plans to build Locker Room into a destination for live conversation related to music and culture.   Kraft Mayo offers kits to help overcome 'mayophobia' Each kit has a blindfold, a nose clip, a selection of mayo in different sizes and a marker to rename a jar of the condiment.   Sponsored Content by QuickFrame Enhance your e-commerce strategy with video Read this creative guide for video-focused best practices to drive sales online. How Vita Coco turns social listening into TikTok fandom The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok's perpetual feed and out of consumers' minds.   Uber expands OOH cartop ad network to NYC The ride-hailing company expects to have the biggest digital cartop display operation in New York City, delivering more than 1 billion impressions by the end of the year.   Albertsons partners with Google to boost online shopping convenience The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce. UPDATED Volkswagen's Voltswagen rebrand turns out to be elaborate April Fools' prank "The renaming was designed to be an announcement in the spirit of April Fool's Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all," a company statement said. Read more news Featured Resources FROM: Rival Technologies and Reach3 Insights Get Foresight on What's Next in the Consumer Landscape [Report] How white privilege shapes perceptions of diversity in advertising [Article] In-the-moment insights: Why brands need to engage with consumers when behaviors actually happen [eBook] 2021 CMO Playbook: The 3 macro trends that matter in the post-pandemic world From Our Library Trendline The rise in consumption of connected TV Trendline Why marketers are reinvesting in out-of-home advertising Playbook The New Rules of Multichannel Marketing WoodWing Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading Retail Dive 9 emerging DTCs to watch in 2021 The Wall Street Journal Nike Files Lawsuit Over Lil Nas X’s Satan Shoes Bloomberg Facebook Key Business Executive David Fischer to Depart Ad Exchanger FLoC Origin Trials Kick Off In The United States And Other Regions Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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