March 23 - Brands step up M&A around data, e-commerce | Lexus taps DJs with built-in record player debut

Lexus takes musicians for a spin in sedan with built-in record player; Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users; Roku launches branded content studio as NewFronts approach; Brisk touts first new product in 5 years with social push, merch sweepstakes View online | Signup | Forward

Daily Dive March​ 23,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact Want to know a secret? Paid search has been overtaken as the leading revenue channel. Get the ebook to learn which channel leads the way.   Deep Dive Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce An emergence of "asynchronous buyers" like Yum Brands and Walmart speaks to how marketers are asserting more control in the face of an uncertain future.   Lexus takes musicians for a spin in sedan with built-in record player Continuing its activations around cultural passions, the carmaker tapped DJ-producers Madlib and Kaytranada to debut music in a new concept car. Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users After the holiday was waylaid last year, the Mondelez brand is looking to resurrect the tradition with the promise of cash and candy. Sponsored Content by Iterable What DoorDash, Cars.com and Blue Bottle Coffee have in common They all have speaker sessions at Iterable's virtual customer experience conference, Activate Live! View the full agenda. Roku launches branded content studio as NewFronts approach The video streaming company hired several execs from Funny Or Die and Snap that previously worked with Kroger, Lyft, Ralph Lauren and Wendy's.   Brisk touts first new product in 5 years with social push, merch sweepstakes The tea brand will give a prize every hour for 56 days, including a pair of customized shoes made by sneaker artist Dan "Mache" Gamache. Opinion Digital ad targeting will return to its roots amid cookie demise Advertisers and publishers are tasked with developing tactics and strategies that drive performance and engender trust, writes Permutive's Rico Rosa. Read more news Featured Resources FROM: Conversica Learn How AI Drives More Sales, Faster eBook: The Future of Work Is Now: New Research Shows the Benefits of an Augmented Workforce eBook: An Augmented Workforce for Surviving and Thriving in the New Normal 2020 Sales Effectiveness Benchmark Report From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Playbook The New Rules of Multichannel Marketing WoodWing View all resources What We're Reading Ad Exchanger NBCUniversal Flexes Programmatic Peacock And NBCU Identifier At ONE21 Showcase The Verge Microsoft in talks with Discord over $10 billion-plus acquisition: report Ad Age Pandemic puts indelible stamp on brand-agency relationships Axios Verizon to center media arm around new subscription platform Yahoo+ The Wall Street Journal NFTs Are Music Industry’s Latest Big Hit Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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