March 19 - Pepsi turns ads into dating profiles for mango cola | Amazon snaps up NFL's Thursday Night Football

NFL sets sights on streaming future, passes Thursday Night Football to Amazon; Whole Foods pairs with meditation app Headspace on IGTV series; Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo; How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments View online | Signup | Forward

Daily Dive March​ 19,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — MarketingProfs Meaningful Virtual Event Experiences What did we learn from the planning and execution of our biggest-ever virtual event? We rethought everything to keep our audience engaged and connected. Read the eBook   Pepsi turns ads into dating profiles to push new mango-flavored cola The campaign for the brand's first new permanent flavor in five years includes personal ads inspired by dating videos from the 1980s to help people find a "Perfect Match."   NFL sets sights on streaming future, passes Thursday Night Football to Amazon Amazon is attempting to fortify its media business in other ways, including through its first appearance at the NewFronts this spring. Whole Foods pairs with meditation app Headspace on IGTV series "Food for Mood" aims to help people practice mindful shopping, cooking and eating habits as wellness becomes a priority for consumers amid the pandemic.   Sponsored Content by Conversica 4 major factors contributing to sales effectiveness and why marketing should care Learn how performing well across the 4Ps of sales effectiveness helps develop more leads into opportunities. Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo Inspired by the dance cam at live sporting events, select video submissions will be featured on TV screens in restaurant locations.   How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage. Read more news BROUGHT TO YOU BY — Lev Shining a Light on Salesforce for Marketers Ultraviolet is a two-day virtual conference that's shining a light on the best marketing practices in the galaxy for marketers using or considering Salesforce. On April 6th-7th, Ultraviolet will feature nearly 30 sessions designed to provide actionable takeaways for attendees. Learn more » From Our Library Trendline Latest trends and developments in influencer marketing Trendline The rise in consumption of connected TV Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading CNBC Zuckerberg: Facebook may actually be in a 'stronger position' after Apple's iOS 14 privacy changes Adweek Amazon, TikTok, Roku Among 2 Dozen Presenters Set for IAB's 2021 NewFronts Digiday 'Interactive in a different way': Visible's head of experiential Kirstie Rivard on activating at SXSW Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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