March 25 - Busch hosts farm weddings | Ikea rolls marketing, design into chief creative officer job

Ikea assembles chief creative officer role as marketing, product development needs converge; Study: Brand activism sways buying behavior, brand impression for 58% of consumers; Peeps returns for Easter with livestreamed series, brand partnerships; PepsiCo overhauls Evolve in bid to make plant-based brand a household name View online | Signup | Forward

Daily Dive March​ 25,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Impact Want to know a secret? Paid search has been overtaken as the leading revenue channel. Get the ebook to learn which channel leads the way.   Busch renews vows to experiential marketing with farm wedding contest With the pandemic again disrupting wedding plans, the AB InBev brand will host ceremonies for three couples at farms that grow grains used in its beer. Ikea assembles chief creative officer role as marketing, product development needs converge Agency vet Linus Karlsson steps into the newly created position as the home goods retailer tries to keep pace with fast-moving consumer trends.   Study: Brand activism sways buying behavior, brand impression for 58% of consumers Opinions on the reasoning behind brand activism were mixed, with 31% of respondents saying companies are cashing in on the culture war.   Sponsored Content by MarketingProfs Can you create a meaningful experience in a virtual conference? Find out what we learned from producing our biggest-ever virtual event. Download the eBook now. Peeps returns for Easter with livestreamed series, brand partnerships As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and made virtual backgrounds for video calls.   PepsiCo overhauls Evolve in bid to make plant-based brand a household name The food and beverage giant, which acquired the maker of bars, shakes and powders from Hormel in 2019, is hopeful new packaging, advertising and flavor profiles will raise brand awareness.   Read more news Featured Resources FROM: Conversica Learn How AI Drives More Sales, Faster eBook: The Future of Work Is Now: New Research Shows the Benefits of an Augmented Workforce eBook: An Augmented Workforce for Surviving and Thriving in the New Normal 2020 Sales Effectiveness Benchmark Report From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Trendline Why marketers are reinvesting in out-of-home advertising Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt View all resources What We're Reading The Drum S4 Capital posts 19.4% rise in like-for-like gross profit as it swallows up Jam3 Reuters Health watchdog objects to Kraft Heinz ads targeting healthy foods MediaPost A Rebrand For Reckitt, Maker of Lysol And More The New York Times With Fewer Ads on Streaming, Brands Make More Movies Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Contend Goes Independent After 4 Years With Mosaic; Appoints New President in Industry Veteran David Blaser Press release from Contend Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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