March 8 - CMOs reflect on 1 year under COVID | Avocados From Mexico dips into AI

Avocados From Mexico launches AI-powered website merging entertainment and rewards; Taboola pledges $500K in free ads to women-owned businesses; TED's new audio collective casts podcast ads as stories for Bonobos, Google; Moving influencer marketing down the funnel View online | Signup | Forward

Daily Dive March​ 8,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Vibes Report: The Power of Mobile for Loyalty From tangible loyalty programs to general consumer loyalty and sentiment, read Vibes report to learn how, where and why mobile impacts loyalty programs in 2021.   Deep Dive CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently As the U.S. rounds a key milestone, industry leaders dish on switching up strategy during the crisis and getting sick of words like "unprecedented." Avocados From Mexico launches AI-powered website merging entertainment and rewards Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program. Taboola pledges $500K in free ads to women-owned businesses Inspired by data on female job-loss rates during the pandemic, the company's #RecommendHER push will run through Women's History Month. Sponsored Content by Nutshell Why 'growth software' is the magic bullet for uniting sales and marketing teams Sellers and marketers can't work effectively using separate information. But there is hope. TED's new audio collective casts podcast ads as stories for Bonobos, Google Rather than squeezing a hurried sales message into quick sound bites, new storytelling ads look to engage listeners via a narrative that blends with the surrounding audio. Opinion Moving influencer marketing down the funnel While popular, the practice requires better definition, accountability and will have to integrate into attribution models, writes Perlu's Andres Echenique. Read more news Featured Resources FROM: Nutshell Secret Moves for B2B Marketers, No Signup Required [Article] How to increase your website's domain authority [Video] A quick-start guide to local search: How to attract more customers without spending a dime [Buyer's guide] Starting prices and feature tiers for the top 12 email marketing tools From Our Library Webinar - on demand Why You Need to Operate Like a Newsroom in 2021 studioID Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook Deriving Outcomes From Digital Marketing Initiatives StackAdapt Playbook The New Rules of Multichannel Marketing WoodWing View all resources What We're Reading The Wall Street Journal Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising. Ad Age U.S. advertising employment rebounds with gain of 3,500 jobs in February Digiday Advertisers’ linear TV ad dollars don’t carry as much clout as networks angle to shift money to streaming, digital Suggest a story we should read Upcoming Event How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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