Nov. 12 - Marketers hold fast as TikTok deal deadline arrives | Cheetos delivers holiday cookbook

Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave; Ritz spotlights chosen families in inclusive holiday ad; Fisher Nuts pivots to emotional-driven narrative to attract young bakers; McDonald's new loyalty program will optimize digital, drive-thru opportunity View online | Signup | Forward

Daily Dive Nov.​ 12,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Validity Lessons from the 2020 pandemic for email marketers. We unpack the data to identify trends and provide learnings to help marketers pivot their email strategy in the event of future disruption. Read now.   TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform Even TikTok is perplexed about whether or not a ban will take place, filing a petition in the U.S. Court of Appeals that claims the Trump administration has gone silent.  Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave Research shows 63% of consumers plan to cook to stay entertained during the winter wave of COVID-19, with many also seeking inspiration and shortcuts.  Ritz spotlights chosen families in inclusive holiday ad A new purpose-driven holiday spot keys into inclusion and belonging, with Ritz casting two gay men of color, a transgender woman and a non-binary person. Fisher Nuts pivots to emotional-driven narrative to attract young bakers In a nod to how holidays are different this year, the brand's first narrative ad depicts a grandmother and grandson bonding over baking via video chat. McDonald's new loyalty program will optimize digital, drive-thru opportunity The chain will pilot the program, which offers personalized orders and deals across all digital touchpoints, at select Phoenix locations before a nationwide launch next year. Read more news Featured Resources FROM: Pepperjam Learn why more marketers are winning with affiliate Pepperjam's Q4 Holiday Hub: One-Stop Shop for 2020 Affiliate Holiday Planning Forrester + Pepperjam Research: Affiliate Ranks #1 in Customer Acquisition Pepperjam Affiliate Marketing Sales Index Insights From Our Library Webinar - on demand How One Fitness Company Is Shaping Up Their Business With Personalized Offers By studioID Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Trendline The state of small business in retail View all resources What We're Reading Retail Dive Kate Spade turns to Tinder exec for CMO Ad Age Dentsu McGarrybowen rocked by restructuring The Wall Street Journal Facebook and Google Extend Bans on Political Ads Adweek WPP Merges AKQA and Grey to Form AKQA Group Suggest a story we should read Upcoming Events Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET madconNYC Digital Marketing Summit Dec. 1, 2020 - Dec. 3, 2020 | An all-virtual experience Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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