Nov. 25 - Heineken crafts beer into holiday gifts | Triscuit's purpose-driven push takes on food deserts

Triscuit takes on food deserts with first purpose-driven campaign; Corona kicks off major in-house content push with digital travel series; Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving; 3 mistakes CMOs are making with COVID-era budgets View online | Signup | Forward

Daily Dive Nov.​ 25,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID Digital Advertising Predictions for 2021 The years after the COVID-19 pandemic will not only bring more competition but also new trends in consumer behavior, new tech and regulatory changes. Learn more in this upcoming webinar.   Note from the editor Marketing Dive will not publish a newsletter Thursday or Friday due to Thanksgiving. As the pandemic alters many consumers' plans for the occasion, tuck in to our breakdown of the most innovative Thanksgiving campaigns, featuring meal insurance plans, baking fails and more. If you're looking for a deeper dive into current trends, check out our latest feature on how packaged goods brands are rolling the dice on new experiments in data-driven marketing as cookies go the way of the dinosaur. Above all, we hope you're staying safe and healthy, and can take some time off to relax and reset. We'll be back in your inbox on Monday. As always, thanks for reading. Peter Adams Reporter, Marketing Dive Twitter | Email Heineken crafts bottles and cans into holiday gifts With Pinterest and Tastemade, the cross-portfolio campaign reimagines Heineken, Dos Equis and Tecate through "holiday hack" videos. Triscuit takes on food deserts with first purpose-driven campaign "The Missing Ingredients Project" will grant $1 million to groups improving access to food, and arrives as parent company Mondelez debuts its new human-centric marketing strategy. Corona kicks off major in-house content push with digital travel series "Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment. Sponsored Content by Whatagraph A weekly 15-minute social media performance tracking routine Work smart, not hard. Learn what social media metrics your company should focus on and how to check your performance numbers in approximately 15 minutes. Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment. Opinion 3 mistakes CMOs are making with COVID-era budgets Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers. Read more news How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this on-demand webinar. Watch Now From Our Library Webinar - on demand How One Fitness Company Is Shaping Up Their Business With Personalized Offers By studioID Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Trendline The state of small business in retail Trendline Developments and Trends in Holiday Shopping View all resources What We're Reading Adweek The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers Food Dive Diageo's growth plans: More premium brands and diversity in leadership The Wall Street Journal Europe Doubles Down on Data Protection to Ward Off Silicon Valley, Chinese Influence CNBC U.S. to test run Covid vaccine distribution networks as it awaits FDA clearance in ‘just a few weeks’ Suggest a story we should read Upcoming Events General Mills Increases Category Share With Digital Demo Dec. 1, 2020 - Dec. 1, 2020 | Webinar 2pm ET 2021 Predictions & Trends in Digital Advertising Dec. 9, 2020 - Dec. 9, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip