Weekender: Campaign Trail: Brooklinen builds dollhouse scenes to cast holiday magic at home

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BROUGHT TO YOU BY — Quad The Biggest Risk to a Brand's Success Every successful brand has an identity. Many marketing teams lose focus on it. Here's why, and how to avoid it.   Column Campaign Trail: Brooklinen builds dollhouse scenes to cast holiday magic at home The DTC bedding brand is approaching the uncertain season with a dreamy campaign that reflects its role in providing comfort. Philadelphia Cream Cheese mocks gaming consoles ahead of holidays As PlayStation and Xbox debut their first major console updates in years, the Kraft Heinz brand hypes a "stunning advancement in cheesecake technology." Frito-Lay unwraps online gift shop, brings back Anna Kendrick holiday ad Its e-commerce push comes as the marketer's research shows 50% of U.S. residents plan to shop for holiday groceries online, up from 15% last year. Sponsored Content by Adverity Imagine a dashboard that helps you outsmart your competitors Find out what effective dashboards look like and how you can build one to smash your growth goals. Read the ebook. Ikea helps families reduce holiday pressures in new campaign The retailer celebrates traditions old and new this unusual season, with festive influencer tips and an ad that shows relatable moments from a tough year. Bud Light taps into gaming wars with 6-pack console Referencing recent releases by Sony PlayStation and Microsoft Xbox, the device up for auction is dubbed "half koozie, half projector and half console." Dunkin' upgrades holiday merchandise following last year's success An expanded selection for 2020, including customizable items, was previewed in an ad that borrows the look of vertical videos on social media. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Is the DTC brand aesthetic bad for business? Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same. From Our Library Webinar - on demand How One Fitness Company Is Shaping Up Their Business With Personalized Offers By studioID Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Industry Report 2020 Audience Insights for B2B Marketing in the Year of Disruption By studioID Trendline Developments and Trends in Holiday Shopping View all resources Best of What We're Reading The Wall Street Journal Walmart Retreats Around Globe to Focus on E-Commerce MediaPost GroupM Finds Consumer Confidence Plummets During Pandemic Food Dive Mars buys Kind North America Bloomberg Amazon Urges Shoppers to Order Early to Avoid Shipping Delays Business Insider Inside ESPN's exit from dedicated esports coverage and what it means for media CNBC Airbnb files to go public, turned a profit last quarter Suggest a story we should read Upcoming Events General Mills Increases Category Share With Digital Demo Dec. 1, 2020 - Dec. 1, 2020 | Webinar 2pm ET 2021 Predictions & Trends in Digital Advertising Dec. 9, 2020 - Dec. 9, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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