Nov. 11 - Whole Foods, Progressive insure Thanksgiving turkeys | Beyoncé inks multiyear Peloton deal

Beyoncé inks multiyear Peloton deal as fitness marketer looks to keep up momentum; Sam's Club plays on Hugh Jackman, Ryan Reynolds' feud for charity; McDonald's new loyalty program will optimize digital, drive-thru opportunity; Dentsu reinforces data's role in video creative View online | Signup | Forward

Daily Dive Nov.​ 11,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Validity Don't get blocklisted on Black Friday! Join us on November 11 for State of Email Live, where deliverability experts from MailerQ will share their best tips and troubleshooting tricks to help you avoid disaster on the biggest day of the year. Register Today.   Whole Foods insures Thanksgiving with 'turkey protection plan' by Progressive The stunt is designed to reassure home chefs during a holiday season that may be unusual due to the pandemic limiting travel and large gatherings. Beyoncé inks multiyear Peloton deal as fitness marketer looks to keep up momentum The tie-up supporting Historically Black Colleges and Universities comes as Peloton's stock tumbles on positive COVID-19 vaccine news. Sam's Club plays on Hugh Jackman, Ryan Reynolds' feud for charity Reigniting a decade-long friendly feud, the campaign integrates both actors' beverage brands to raise donations for two foundations this holiday season. McDonald's new loyalty program will optimize digital, drive-thru opportunity The chain will pilot the program, which offers personalized orders and deals across all digital touchpoints, at select Phoenix locations before a nationwide launch next year. Dentsu reinforces data's role in video creative An expanded partnership with VidMob helps brands leverage computer vision and machine learning to optimize creative in real time across channels. Opinion What advertisers and publishers need to know to survive the shifting digital landscape Planning now can help the ad industry grapple with privacy regulations, pending elimination of third-party cookies and a massive shift to remote work, writes Dun & Bradstreet's Gino Palozzi. Read more news Featured Resources FROM: Pepperjam Learn why more marketers are winning with affiliate Pepperjam's Q4 Holiday Hub: One-Stop Shop for 2020 Affiliate Holiday Planning Forrester + Pepperjam Research: Affiliate Ranks #1 in Customer Acquisition Pepperjam Affiliate Marketing Sales Index Insights From Our Library Webinar - on demand How One Fitness Company Is Shaping Up Their Business With Personalized Offers By studioID Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Trendline The state of small business in retail View all resources What We're Reading The Wall Street Journal Marketers Navigate a Tricky Moment Selling to a Divided America Variety Disney Reorganizes TV and Streaming Content Units Under Peter Rice CNBC Chipotle to open its first digital-only restaurant as online orders soar Suggest a story we should read Upcoming Events Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET madconNYC Digital Marketing Summit Dec. 1, 2020 - Dec. 3, 2020 | An all-virtual experience Company Announcements Press releases from companies in your industry. TheViewPoint Becomes VlogBox's Tech Partner For Enhancing CTV Inventory Monetization And Reporting Press release from TheViewPoint Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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