Want a more interesting week? Try this:
Watch, read or listen to three things you don't typically consume this week.
This past week I watched a special about the Great Barrier Reef, a reality show about people shopping for lakefront property, and listened to a podcast about filmmaker Peter Bogdanovich's childhood.
Were they all great? No.
But they exposed me to new ideas, new stories, and made things more interesting.
Switch it up - you never know what you'll discover.
Now, on to this week's ideas...
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1. 40 One-Sentence Newsletter Tips
"Don't confuse a newsletter with email marketing - one's designed to provide value to an audience and the other to extract value from an audience."
I've learned a lot from years of writing my own newsletters and helping clients with theirs.
In this post I share 40 one-sentence newsletter tips including thoughts about how many subscribers you need, why people subscribe to newsletters, and how to write one that connects with your audience.
Btw, if you find these tips helpful, I'd love if you retweet this Twitter thread to share them with others.
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2. Six Concepts To Help You Grow Your Audience And Sell Products
"Win people's time and their money will follow."
Nathan Latka is an author, podcaster, and investor who employs some creative tactics to build his empire.
Jakob Greenfeld summarizes them in this look at six lessons he learned from Nathan Latka including to build attention first and product second, leverage everything you have, and recognize that anything is hackable.
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3. 12 Career Lessons Covering Every Stage Of Your Career
"Even the best jobs are only good 70% of the time."
This one truly has something for everyone.
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4. The Cluster Approach To Reading Books
"Stitch together multiple pinhole views into a unique lens to examine the world— one that no one else will have unless they use the same list of books to stitch together the same lens."
This is a simple, but clever way to choose books to read and get more value out of them.
Slava Akhmechet shares his cluster approach to reading books which revolves around choosing to read five books on a related subject that combined create a unique lens on a bigger subject.
As he explains:
"Every cluster has a goal of the form 'study X through Y.' Study American history through technological expansion, or study failure through one term presidents are just a few examples."
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5. Four Realistic Traffic Goals For Small Blogs
"We analyzed 150 million pageviews of data to set some benchmarks for small blogs (those getting fewer than 10,000 pageviews per month)."
It's tough to figure out what your goal should be when it comes to blog traffic.
The suggested goals include to get at least 6% monthly traffic growth, have 11% of traffic come from organic search, and aim for 45,000 pageviews a year.
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This Is How I Use Blog Posts To Get Clients
I put together a seven-page PDF that reveals how I've used blog posts to attract clients who hired me as a consultant and how you can do the same to sell your services or products.
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My Final Words Of The Week
Anne-Laure Le Cunff recently interviewed me on a topic that's dear to my heart: How to consistently come up with creative ideas.
My thoughts on that topic - along with suggestions from a bunch of other experts - are now available in Anne's new course, From Collector To Creator.
It starts on November 16th, so if you're interested make sure you act soon!
Have a great week!
Josh
PS - If you dig this newsletter I'd love for you to share it with others who might enjoy it.
Thanks!
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