Nov. 18 - Bud Light taps into gaming console wars | Frito-Lay unwraps gift shop amid e-commerce push

Frito-Lay unwraps online gift shop, brings back Anna Kendrick holiday ad; HelloFresh enlists Mindy Kaling for sitcom-style series on quarantine cooking; ANA: Gender diversity in ad industry improves, while ethnic inclusion stalls; How sonic branding could ease voice commerce security concerns View online | Signup | Forward

Daily Dive Nov.​ 18,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Biggest Risk to a Brand's Success Every successful brand has an identity. Many marketing teams lose focus on it. Here's why, and how to avoid it.   Bud Light taps into gaming wars with 6-pack console Referencing recent releases by Sony PlayStation and Microsoft Xbox, the device up for auction is dubbed "half koozie, half projector and half console." Frito-Lay unwraps online gift shop, brings back Anna Kendrick holiday ad Its e-commerce push comes as the marketer's research shows 50% of U.S. residents plan to shop for holiday groceries online, up from 15% last year. HelloFresh enlists Mindy Kaling for sitcom-style series on quarantine cooking The actor and "solid B-minus cook" will share tips on topics like avoiding the grocery store in the latest celebrity-led content marketing during the pandemic. Sponsored Content by Adverity Imagine a dashboard that helps you outsmart your competitors Find out what effective dashboards look like and how you can build one to smash your growth goals. Read the ebook. ANA: Gender diversity in ad industry improves, while ethnic inclusion stalls The percentage of female CMOs grew to 52% this year from 47% last year, while ethnic diversity changed little despite renewed calls for inclusion. Opinion How sonic branding could ease voice commerce security concerns Applying audio strategically can augment how consumers engage with retail, providing more immersive experiences that foster trust, writes Eric Seay of Audio UX. Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Trendline The state of small business in retail Industry Report 2020 Audience Insights for B2B Marketing in the Year of Disruption By studioID View all resources What We're Reading Food Dive Mars buys Kind North America CNBC The NFL will hold a virtual Pro Bowl this year, with players competing in the Madden video game Healthcare Dive Amazon finally jumps into pharmacy business, Prime members set to get steeper discounts Suggest a story we should read Upcoming Events Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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