Nov. 13 - Mondelez unites marketing with D&I efforts | TikTok ban put on hold

TikTok gets reprieve as US puts app's shutdown on hold; White Castle promotes Thanksgiving slider stuffing recipe with rapper Coolio; Honda gives Twitch users first look at 2022 Civic; Oreo lets fans customize cookies in personalization push View online | Signup | Forward

Daily Dive Nov.​ 13,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Validity Lessons from the 2020 pandemic for email marketers. We unpack the data to identify trends and provide learnings to help marketers pivot their email strategy in the event of future disruption. Read now.   Mondelez ties marketing to internal diversity efforts with 'humaning' approach Aligning its internal and external strategies around consumers and purpose, the CPG plans to move beyond "cautious" data-driven tactics — even as it puts a premium on first-party data. TikTok gets reprieve as US puts app's shutdown on hold With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet. White Castle promotes Thanksgiving slider stuffing recipe with rapper Coolio Influencer Tim Chantarangsu is also part of the effort as the fast food chain mixes nostalgia with social media culture. Honda gives Twitch users first look at 2022 Civic The event will mark the first time a car will have its global reveal on a Twitch branded gaming channel, the automaker claims. Oreo lets fans customize cookies in personalization push As people start shopping for holiday gifts and party desserts, the Mondelez brand makes a push for first-party data through customized treats. Mountain Dew, AMC partner for 'Walking Dead' product placement Continuing a relationship that began in 2017, characters in the show will drink the soda and mention it by name as part of the script. Read more news Featured Resources FROM: Pepperjam Learn why more marketers are winning with affiliate Pepperjam's Q4 Holiday Hub: One-Stop Shop for 2020 Affiliate Holiday Planning Forrester + Pepperjam Research: Affiliate Ranks #1 in Customer Acquisition Pepperjam Affiliate Marketing Sales Index Insights From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Trendline The state of small business in retail View all resources What We're Reading Ad Age General Motors poised to return to the Super Bowl Digiday 'More into less': Diageo to consolidate ad tech spending Variety Disney Plus Subscribers Surpass 73 Million as of October Suggest a story we should read Upcoming Events Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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