Nov. 23 - CPGs roll the dice on new data experiments | Old Spice digitizes white elephant game

Old Spice looks to create world's longest-lasting white elephant game on social; Ferrero mocks lofty ad claims in fresh campaign for Crunch bars; Hulu uses OOH holograms to bring 'Animaniacs' reboot to life; Campaign Trail: Brooklinen builds dollhouse scenes to cast holiday magic at home View online | Signup | Forward

Daily Dive Nov.​ 23,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID Digital Advertising Predictions for 2021 The years after the COVID-19 pandemic will not only bring more competition but also new trends in consumer behavior, new tech and regulatory changes. Learn more in this upcoming webinar.   Deep Dive CPG marketers roll the dice on new experiments amid data upheaval In a quest to get closer to customers through data, brands are asserting their independence from walled gardens by recentering on owned experiences. Old Spice looks to create world's longest-lasting white elephant game on social Entrants to the digital gift swap are eligible to win a man cave valued at $13,000 that includes a custom branded billiards table and flat-screen TV. Ferrero mocks lofty ad claims in fresh campaign for Crunch bars The candy maker, which bought Nestlé's U.S. confectionery business in 2018, touts the benefits of "Crunching," a fictitious lifestyle trend. Sponsored Content by White Ops Fake names in your form fills can have real consequences Email deliverability, retargeting, even GDPR/CCPA issues. Learn more in "WTF is Marketing Fraud?" Hulu uses OOH holograms to bring 'Animaniacs' reboot to life For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles at iconic locations in New York and Los Angeles. Column Campaign Trail: Brooklinen builds dollhouse scenes to cast holiday magic at home The DTC bedding brand is approaching the uncertain season with a dreamy campaign that reflects its role in providing comfort. Read more news How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this on-demand webinar. Watch Now From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Trendline The state of small business in retail Trendline Developments and Trends in Holiday Shopping View all resources What We're Reading Venture Beat Biden’s top tech adviser makes regulation more likely The New York Times Ad Council’s Challenge: Persuade Skeptics to Believe in Covid Vaccines Ad Age AKQA, Grey merger naming sparks employee uproar and 'upsets' P&G CNBC In a concession to WarnerMedia, Amazon will remove HBO from Amazon Channels next year Suggest a story we should read Upcoming Events General Mills Increases Category Share With Digital Demo Dec. 1, 2020 - Dec. 1, 2020 | Webinar 2pm ET 2021 Predictions & Trends in Digital Advertising Dec. 9, 2020 - Dec. 9, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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