Nov. 16 - Campbell, Instacart insure Thanksgiving sides | Ikea aims to ease holiday pressures

Ikea helps families reduce holiday pressures in new campaign; Is the DTC brand aesthetic bad for business?; Dunkin' upgrades holiday merchandise following last year's success; PepsiCo unites beverage brands for sustainability campaign View online | Signup | Forward

Daily Dive Nov.​ 16,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Biggest Risk to a Brand's Success Every successful brand has an identity. Many marketing teams lose focus on it. Here's why, and how to avoid it.   Campbell insures Thanksgiving side dishes with Instacart team-up As first-time Thanksgiving hosts worry about "epic fails," the food brand's local ghost kitchens will prep replacement dishes for sides gone awry in Manhattan. Ikea helps families reduce holiday pressures in new campaign The retailer celebrates traditions old and new this unusual season, with festive influencer tips and an ad that shows relatable moments from a tough year. Deep Dive Is the DTC brand aesthetic bad for business? Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same. Sponsored Content by Student Beans How well do you know Gen Z students? Uncover how they approach shopping and the marketing that gets them spending with the U.S. Student Shopping Report 2020. Download now. Dunkin' upgrades holiday merchandise following last year's success An expanded selection for 2020, including customizable items, was previewed in an ad that borrows the look of vertical videos on social media. PepsiCo unites beverage brands for sustainability campaign KeVita, Lipton, Izze, PureLeaf, Naked Juice and bubly come together for the first time to promote PepsiCo Recycling, a 10-year-old recycling initiative. JetBlue mulls agency shakeup to recapture brand mojo as priorities shift In documents reviewed by The Wall Street Journal, the company said it sacrificed some personality in pursuit of "one-off tactics" and is now searching for culturally relevant solutions. OOH ads could sway shoppers on Black Friday and Cyber Monday, study says Among people planning to spend at least half their holiday budget on the two key shopping days, 58% report interest in ads featuring QR codes, NFC tags or text messages. Read more news From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Trendline The state of small business in retail View all resources What We're Reading The Wall Street Journal How P&G Launched a 24-Hour Disinfecting Spray Just as Covid-19 Hit the U.S. CNBC Walmart resumes counting customers in stores and grocers reinstate limits on toilet paper as coronavirus cases surge Variety YouTube Nixes Annual Rewind Video for 2020 Because ‘It Doesn’t Feel Right’ This Year Bloomberg Alphabet’s Google Is Planning a New Campus Near Seattle Suggest a story we should read Upcoming Events Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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