Weekender: Old Spice looks to create world's longest-lasting white elephant game on social

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BROUGHT TO YOU BY — Marketing Dive's studioID Digital Advertising Predictions for 2021 The years after the COVID-19 pandemic will not only bring more competition but also new trends in consumer behavior, new tech and regulatory changes. Learn more in this upcoming webinar.   Old Spice looks to create world's longest-lasting white elephant game on social Entrants to the digital gift swap are eligible to win a man cave valued at $13,000 that includes a custom branded billiards table and flat-screen TV. Walmart illuminates holidays with drone light show The retailer's latest experiential activation was crafted with the socially distanced, contactless needs of the pandemic era in mind. Hulu uses OOH holograms to bring 'Animaniacs' reboot to life For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles at iconic locations in New York and Los Angeles. Heineken crafts bottles and cans into holiday gifts With Pinterest and Tastemade, the cross-portfolio campaign reimagines Heineken, Dos Equis and Tecate through "holiday hack" videos. Opinion 3 mistakes CMOs are making with COVID-era budgets Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive CPG marketers roll the dice on new experiments amid data upheaval In a quest to get closer to customers through data, brands are asserting their independence from walled gardens by recentering on owned experiences. How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this on-demand webinar. Watch Now From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Trendline Developments and Trends in Holiday Shopping View all resources Best of What We're Reading Adweek Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model CNBC In a concession to WarnerMedia, Amazon will remove HBO from Amazon Channels next year CNBC U.S. to test run Covid vaccine distribution networks as it awaits FDA clearance in ‘just a few weeks’ Adweek The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers The Wall Street Journal Europe Doubles Down on Data Protection to Ward Off Silicon Valley, Chinese Influence The New York Times Ad Council’s Challenge: Persuade Skeptics to Believe in Covid Vaccines Suggest a story we should read Upcoming Events General Mills Increases Category Share With Digital Demo Dec. 1, 2020 - Dec. 1, 2020 | Webinar 2pm ET 2021 Predictions & Trends in Digital Advertising Dec. 9, 2020 - Dec. 9, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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