Nov. 20 - Miller Lite celebrates the end of office holiday parties | Bacardi splices UGC for 'Conga' remix

Campaign Trail: Brooklinen builds dollhouse scenes to cast holiday magic at home; Bacardi remixes 'Conga' with Meek Mill, Leslie Grace in UGC push; How QSRs can pivot their marketing to join the holiday conversation View online | Signup | Forward

Daily Dive Nov.​ 20,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Biggest Risk to a Brand's Success Every successful brand has an identity. Many marketing teams lose focus on it. Here's why, and how to avoid it.   Miller Lite celebrates the end of office holiday parties with art installation Citing research about office employees' feelings toward awkward work parties, the Molson Coors brand pushes the idea that less time at a professional gathering means more time with friends. Column Campaign Trail: Brooklinen builds dollhouse scenes to cast holiday magic at home The DTC bedding brand is approaching the uncertain season with a dreamy campaign that reflects its role in providing comfort. Bacardi remixes 'Conga' with Meek Mill, Leslie Grace in UGC push Its latest music-infused campaign will splice fan content into a music video for the Grammy Awards as the pandemic pauses traditional ad shoots. Sponsored Content by Pepperjam Winning marketers know that in affiliate, content is king The surge in content partner performance isn't a trend. It's a steady rise, and working with content partners and influencers is top priority for winning CMOs. Download the eBook. How QSRs can pivot their marketing to join the holiday conversation Less travel and in-person shopping could mean fewer moments for fast food, but savvy restaurant brands still have opportunities to join in on the season. Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Webinar - on demand How One Fitness Company Is Shaping Up Their Business With Personalized Offers By studioID Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Webinar - on demand Keeping Up with COVID-19 Signage to Improve the Customer Experience By studioID Trendline The state of small business in retail Industry Report 2020 Audience Insights for B2B Marketing in the Year of Disruption By studioID Trendline Developments and Trends in Holiday Shopping View all resources What We're Reading The Wall Street Journal BuzzFeed to Acquire HuffPost in Stock Deal With Verizon Media Restaurant Dive Papa John's adds AI phone technology to streamline operations Campaign McCann North America president Devika Bulchandani to leave for Ogilvy Suggest a story we should read Upcoming Event 2021 Predictions & Trends in Digital Advertising Dec. 9, 2020 - Dec. 9, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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