Nov. 30 - PepsiCo's in-house tech informs radical shift | Black Friday's winners and losers

Winners and losers of Black Friday 2020; Kinder Joy's holiday campaign highlights family moments; Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign View online | Signup | Forward

Daily Dive Nov.​ 30,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Can you afford a 20% revenue drain? The cost of creating marketing content across multiple channels is overtaking profitability. Marketers can't afford inefficiencies. Learn how to solve for it.   PepsiCo's in-house technology informs radical shift to digital An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions. Winners and losers of Black Friday 2020 Online sales, curbside and store pickup all surged as a sales event defined by the pandemic took shape. Kinder Joy's holiday campaign highlights family moments The Ferrero brand joins other marketers in reinforcing the idea that the holidays this year can still be a special time despite some traditions being put on hold. Sponsored Content by Student Beans How well do you know Gen Z students? Uncover how they approach shopping and the marketing that gets them spending with the U.S. Student Shopping Report 2020. Download now. Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign Keying in on Levy's prominent eyebrows, the "Unlimited Eyebrowsing" effort highlights the "brow-sing" capabilities of the carrier's unlimited data plans. Read more news Featured Resources FROM: Sage Intacct Your Toolkit for Marketing Success in 2021 [Webinar] A New Era in Time Entry [eBook] 2020 Professional Services Maturity Benchmark [Whitepaper] Why Financially-Minded Project Managers Outperform Their Peers From Our Library Webinar - on demand Keeping Up with COVID-19 Signage to Improve the Customer Experience By studioID View all resources What We're Reading The New York Times Nike and Coca-Cola Lobby Against Xinjiang Forced Labor Bill The Wall Street Journal Facebook, Google to Face New Antitrust Suits in U.S. Campaign Ben & Jerry's: don't expect instant gratification on purpose work Ad Age Why age-gender demos survive in a marketing world that wants to move on Suggest a story we should read Upcoming Event General Mills Increases Category Share With Digital Demo Dec. 1, 2020 - Dec. 1, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip