Nov. 9 - How a Biden presidency could impact brand marketing | Joann taps 'The Office' alum for holiday push

Joann crafts at home with Phyllis from 'The Office' in holiday campaign; Walmart, Verizon Media cater shoppable holiday content to an unusual season; The Trade Desk revenue jumps 32% to record $216M amid digital ad boom; Campaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs View online | Signup | Forward

Daily Dive Nov.​ 9,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Validity Don't get blocklisted on Black Friday! Join us on November 11 for State of Email Live, where deliverability experts from MailerQ will share their best tips and troubleshooting tricks to help you avoid disaster on the biggest day of the year. Register Today.   Deep Dive How a Joe Biden presidency could impact brand marketing Historically risk-averse marketers embraced causes from immigration to environmentalism under President Trump. Lingering division in 2020 means the industry shift will be less radical this go-around. Joann crafts at home with Phyllis from 'The Office' in holiday campaign The retailer's web series spoofs pandemic-spurred behaviors like working from home and crafting, while piggybacking on the show's continued popularity. Walmart, Verizon Media cater shoppable holiday content to an unusual season Custom videos, articles and other offerings will provide consumers with tips for navigating the pandemic, including around recipes and hosting duties. Sponsored Content by Epsilon Start building contactless loyalty with your customers Seventy-nine percent of the world is using contactless payments. Walk away with actionable insights for improving contactless customer experiences. Download the guide today. The Trade Desk revenue jumps 32% to record $216M amid digital ad boom Spending on connected TV more than doubled in the third quarter, while marketers also expanded budgets for digital audio and mobile video. Column Campaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs The space travel metaphor tries to parallel the feelings of anticipation a small business owner might experience when launching a passion project into orbit. Read more news Featured Resources FROM: Pepperjam Learn why more marketers are winning with affiliate Pepperjam's Q4 Holiday Hub: One-Stop Shop for 2020 Affiliate Holiday Planning Forrester + Pepperjam Research: Affiliate Ranks #1 in Customer Acquisition Pepperjam Affiliate Marketing Sales Index Insights From Our Library Webinar - on demand How One Fitness Company Is Shaping Up Their Business With Personalized Offers By studioID Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Trendline The state of small business in retail View all resources What We're Reading The Wall Street Journal McDonald’s Sales Largely Recover as Coronavirus Challenges Persist Ad Age IPG’s new CEO isn't your average holding company chief MediaPost Biden Victory Breathes New Life Into Battle To Restore Net Neutrality Ad Exchanger Advertising Drives Roku’s Record Q3 Revenue Growth Suggest a story we should read Upcoming Event 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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