Nov. 10 - Wrangler, Miracle Seltzer tie up with 'Rick and Morty' | NBCUniversal expands shoppable content ambitions

NBCUniversal ramps up shoppable content with new platform, PayPal deal; Amazon ads have 20% higher ROI than average brand marketing, study finds; 40% of marketers now use shoppable video ads, underpinning 'storeless' economy; What advertisers and publishers need to know to survive the shifting digital landscape View online | Signup | Forward

Daily Dive Nov.​ 10,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Validity Don't get blocklisted on Black Friday! Join us on November 11 for State of Email Live, where deliverability experts from MailerQ will share their best tips and troubleshooting tricks to help you avoid disaster on the biggest day of the year. Register Today.   Wrangler, Miracle Seltzer find pop culture relevance with 'Rick and Morty' tie-ups The enduring popularity of the Adult Swim show appeals to marketers looking to extend their reach without having to rely on ads. NBCUniversal ramps up shoppable content with new platform, PayPal deal One Platform Commerce unifies the broadcaster's e-commerce efforts as consumers are shopping online and brands seek alternatives to pricey TV ads. Amazon ads have 20% higher ROI than average brand marketing, study finds Nearly half of paid display ads on the platform impact sales elsewhere, further demonstrating the new omnichannel reality of shopping and advertising. Sponsored Content by White Ops Fake names in your form fills can have real consequences Email deliverability, retargeting, even GDPR/CCPA issues. Learn more in "WTF is Marketing Fraud?" 40% of marketers now use shoppable video ads, underpinning 'storeless' economy The IAB found "shoppable media" will be the fastest-growing advertising category as people buy more from livestreams and other interactive ad formats. Opinion What advertisers and publishers need to know to survive the shifting digital landscape Planning now can help the ad industry grapple with privacy regulations, pending elimination of third-party cookies and a massive shift to remote work, writes Dun & Bradstreet's Gino Palozzi. Deep Dive How a Joe Biden presidency could impact brand marketing Historically risk-averse marketers embraced causes from immigration to environmentalism under President Donald Trump. Lingering division in 2020 means the industry shift will be less radical this go-around. Read more news Featured Resources FROM: Pepperjam Learn why more marketers are winning with affiliate Pepperjam's Q4 Holiday Hub: One-Stop Shop for 2020 Affiliate Holiday Planning Forrester + Pepperjam Research: Affiliate Ranks #1 in Customer Acquisition Pepperjam Affiliate Marketing Sales Index Insights From Our Library Webinar - on demand How One Fitness Company Is Shaping Up Their Business With Personalized Offers By studioID Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Trendline The state of small business in retail View all resources What We're Reading Ad Age WeatherTech brings its pro-America messaging back to the Super Bowl The Wall Street Journal Amazon Faces New EU Antitrust Charges, Probes CNBC Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up Bloomberg Zoom Founder Drops $5 Billion as Vaccine Hits Covid Winners Suggest a story we should read Upcoming Events Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET madconNYC Digital Marketing Summit Dec. 1, 2020 - Dec. 3, 2020 | An all-virtual experience Company Announcements Press releases from companies in your industry. TheViewPoint Becomes VlogBox's Tech Partner For Enhancing CTV Inventory Monetization And Reporting Press release from TheViewPoint Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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