Weekender: TikTok gets reprieve as US puts app's shutdown on hold

Signup | Forward Weekender Nov.​ 14,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Validity Lessons from the 2020 pandemic for email marketers. We unpack the data to identify trends and provide learnings to help marketers pivot their email strategy in the event of future disruption. Read now.   TikTok gets reprieve as US puts app's shutdown on hold With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet. Joann crafts at home with Phyllis from 'The Office' in holiday campaign The retailer's web series spoofs pandemic-spurred behaviors like working from home and crafting, while piggybacking on the show's continued popularity. Whole Foods insures Thanksgiving with 'turkey protection plan' by Progressive The stunt is designed to reassure home chefs during a holiday season that may be unusual due to the pandemic limiting travel and large gatherings. Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave Research shows 63% of consumers plan to cook to stay entertained during the winter wave of COVID-19, with many also seeking inspiration and shortcuts.  40% of marketers now use shoppable video ads, underpinning 'storeless' economy The IAB found "shoppable media" will be the fastest-growing advertising category as people buy more from livestreams and other interactive ad formats. Amazon ads have 20% higher ROI than average brand marketing, study finds Nearly half of paid display ads on the platform impact sales elsewhere, further demonstrating the new omnichannel reality of shopping and advertising. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How a Joe Biden presidency could impact brand marketing Historically risk-averse marketers embraced causes from immigration to environmentalism under President Donald Trump. Lingering division in 2020 means the industry shift will be less radical this go-around. Featured Resources FROM: Pepperjam Learn why more marketers are winning with affiliate Pepperjam's Q4 Holiday Hub: One-Stop Shop for 2020 Affiliate Holiday Planning Forrester + Pepperjam Research: Affiliate Ranks #1 in Customer Acquisition Pepperjam Affiliate Marketing Sales Index Insights From Our Library Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID View all resources Best of What We're Reading The Wall Street Journal Facebook and Google Extend Bans on Political Ads Adweek WPP Merges AKQA and Grey to Form AKQA Group Ad Age WeatherTech brings its pro-America messaging back to the Super Bowl Ad Age Dentsu McGarrybowen rocked by restructuring MediaPost Biden Victory Breathes New Life Into Battle To Restore Net Neutrality Variety Disney Reorganizes TV and Streaming Content Units Under Peter Rice Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip