Nov. 24 - Walmart's holiday drone light show | Brands experiment for topsy-turvy Thanksgiving

Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving; E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit; Molson Coors taps LiveRamp, Amobe for cookieless audience tracking; 3 mistakes CMOs are making with COVID-era budgets View online | Signup | Forward

Daily Dive Nov.​ 24,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID Digital Advertising Predictions for 2021 The years after the COVID-19 pandemic will not only bring more competition but also new trends in consumer behavior, new tech and regulatory changes. Learn more in this upcoming webinar.   Walmart illuminates holidays with drone light show The retailer's latest experiential activation was crafted with the socially distanced, contactless needs of the pandemic era in mind. Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment. E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit Aiming to replicate a strategy that has paid off on TikTok, the cosmetics brand is targeting Gen Z gamers who are also interested in beauty products. Sponsored Content by Whatagraph A weekly 15-minute social media performance tracking routine Work smart, not hard. Learn what social media metrics your company should focus on and how to check your performance numbers in approximately 15 minutes. Molson Coors taps LiveRamp, Amobe for cookieless audience tracking A new marketing analytics solution aims to help replace cookies that are gradually phasing out amid growing consumer concerns around data privacy. Opinion 3 mistakes CMOs are making with COVID-era budgets Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers. Deep Dive CPG marketers roll the dice on new experiments amid data upheaval In a quest to get closer to customers through data, brands are asserting their independence from walled gardens by recentering on owned experiences. Read more news How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this on-demand webinar. Watch Now From Our Library Webinar - on demand How One Fitness Company Is Shaping Up Their Business With Personalized Offers By studioID Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Trendline The state of small business in retail Trendline Developments and Trends in Holiday Shopping View all resources What We're Reading Adweek Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model The Drum Amazon’s sellers are becoming sold on its connected TV ads The Wall Street Journal Some Peloton Buyers Are Sick of Waiting Suggest a story we should read Upcoming Events General Mills Increases Category Share With Digital Demo Dec. 1, 2020 - Dec. 1, 2020 | Webinar 2pm ET 2021 Predictions & Trends in Digital Advertising Dec. 9, 2020 - Dec. 9, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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