Nov. 19 - Travelocity taps Sarah Michelle Gellar for Turkey Day tutorial | What's resonating in holiday ads

Holiday ads nod to COVID-19, but depicting gatherings also works, study finds; How QSRs can pivot their marketing to join the holiday conversation; YouGov: Top brands reflect consumers' pandemic priorities; Google revamps Google Pay, adds 3 new partner banks View online | Signup | Forward

Daily Dive Nov.​ 19,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Biggest Risk to a Brand's Success Every successful brand has an identity. Many marketing teams lose focus on it. Here's why, and how to avoid it.   Travelocity taps Sarah Michelle Gellar for Thanksgiving cooking tutorial With her latest marketing collaboration, Gellar's Zoom cooking class comes as the pandemic changes many consumers' plans for the holiday. Holiday ads nod to COVID-19, but depicting gatherings also works, study finds An Ace Metrix analysis found that showing safety measures like wearing masks doesn't register a significant difference in an ad's reception. How QSRs can pivot their marketing to join the holiday conversation Less travel and in-person shopping could mean fewer moments for fast food, but savvy restaurant brands still have opportunities to join in on the season. Sponsored Content by Student Beans How well do you know Gen Z students? Uncover how they approach shopping and the marketing that gets them spending with the U.S. Student Shopping Report 2020. Download now. YouGov: Top brands reflect consumers' pandemic priorities With consumers spending more time at home, the rankings reflect an emphasis on cooking, cleaning, home improvement, e-commerce and streaming. Google revamps Google Pay, adds 3 new partner banks Google continues its push into the payments space with a redesigned app and expanded network of banks offering co-branded accounts. Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Webinar - on demand How One Fitness Company Is Shaping Up Their Business With Personalized Offers By studioID Webinar - on demand Keeping Up with COVID-19 Signage to Improve the Customer Experience By studioID Trendline The state of small business in retail Industry Report 2020 Audience Insights for B2B Marketing in the Year of Disruption By studioID View all resources What We're Reading CNBC Super Bowl will go cashless this year as NFL cuts deal with Visa on ‘reverse ATMs’ Business Insider Inside ESPN's exit from dedicated esports coverage and what it means for media The Verge Wonder Woman 1984 will be released on HBO Max the same day it’s in theaters for no extra cost Suggest a story we should read Upcoming Event 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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