Nov. 17 - Philly Cream Cheese mocks gaming consoles | Carl's Jr. and Hardee's tempt all 5 senses

Carl's Jr. and Hardee's tempt all 5 senses with immersive campaign; 57% of US consumers would forego marketing personalization to protect their data; Truly Hard Seltzer flies essential workers home on private planes; How sonic branding could ease voice commerce security concerns View online | Signup | Forward

Daily Dive Nov.​ 17,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Biggest Risk to a Brand's Success Every successful brand has an identity. Many marketing teams lose focus on it. Here's why, and how to avoid it.   Philadelphia Cream Cheese mocks gaming consoles ahead of holidays As PlayStation and Xbox debut their first major console updates in years, the Kraft Heinz brand hypes a "stunning advancement in cheesecake technology." Carl's Jr. and Hardee's tempt all 5 senses with immersive campaign A meat-scented diffuser aligns with similarly outlandish merch from other brands, and is supported by Spotify playlists, a YouTube hypnotist, '90s-era "Magic Eye" and more. 57% of US consumers would forego marketing personalization to protect their data Findings from The Conference Board show marketers walk a fine privacy line, as 20% of global consumers have ditched a brand over its data practices. Sponsored Content by White Ops Fake names in your form fills can have real consequences Email deliverability, retargeting, even GDPR/CCPA issues. Learn more in "WTF is Marketing Fraud?" Truly Hard Seltzer flies essential workers home on private planes Inspired by the sacrifice essential workers have made during the COVID-19 pandemic, the brand teamed up with private aviation company Wheels Up. Opinion How sonic branding could ease voice commerce security concerns Applying audio strategically can augment how consumers engage with retail, providing more immersive experiences that foster trust, writes Eric Seay of Audio UX. Deep Dive Is the DTC brand aesthetic bad for business? Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same. Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Trendline The state of small business in retail Industry Report 2020 Audience Insights for B2B Marketing in the Year of Disruption By studioID View all resources What We're Reading CNBC Airbnb files to go public, turned a profit last quarter Bloomberg Amazon Urges Shoppers to Order Early to Avoid Shipping Delays MediaPost GroupM Finds Consumer Confidence Plummets During Pandemic The Wall Street Journal Walmart Retreats Around Globe to Focus on E-Commerce Suggest a story we should read Upcoming Events Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience Nov. 19, 2020 - Nov. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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