Weekender: Coors Light turns favorite video chat backgrounds into real vacations

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BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Promotions with Identity Marketing Comcast uses identity marketing to develop successful promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this upcoming webinar.   Coors Light turns favorite video chat backgrounds into real vacations Fans can upload a screenshot of themselves in their "ideal video chat background" for a chance to win a trip to that location. Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk The generation's brand awareness "bucket is leaking," Morning Consult found, while digitally oriented companies are seeing their favor rise with the cohort. Unilever, Target partner for voice-powered ads on Peacock Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots. Red Wing flips Labor Day campaign into hiring effort for unemployed Americans Burger King and New Balance have answered the footwear's company call to share job openings this holiday weekend. Miller Lite helps fans 'escape 2020' with 1975-themed rental A groovy timeshare nods to the beer brand's founding year and suggests a restart to pre-pandemic tactics involving travel and experiential activations. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Big CPGs struggle to gain market share during COVID-19 despite sales boost IRI data shows while large manufacturers grabbed shelf space at the height of the pandemic, upstarts are taking advantage of out-of-stocks and demand for variety to win it back.  Creating Superior Customer Experiences with AI Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Webinar - on demand How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Trendline What You Need to Know About Data in Marketing Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio View all resources Best of What We're Reading The Wall Street Journal TikTok Deal Talks Are Slowed Over New China Rules MediaPost Twitch Users Surge Amid Shelter-At-Home Ad Exchanger What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers Ad Age Coca-Cola names ex-Reebok exec Melanie Boulden to lead North American marketing MarketWatch Is 30 too old to work in media? This advertising boss has been forced to apologize after ageism row Adweek Uber Urges Those Who Tolerate Racism to Delete the App Suggest a story we should read Upcoming Event Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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